Marketing, B.B.A.

Department of Marketing
615-904-8564
Don Roy, program coordinator
Don.Roy@mtsu.edu

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University. Students interested in careers in sales are encouraged to choose their marketing electives from the following list: MKT 3855 , MKT 4800 , MKT 4850 , MKT 3950 , MKT 4950 . Students interested in careers in retailing are encouraged to choose their marketing electives from the following list: MKT 3830 , MKT 3900 , MKT 3920 , MKT 3960 , MKT 4950 . Students interested in careers in promotion are encouraged to choose their marketing electives from the following list: MKT 3855 , MKT 3865 , MKT 3900 , MKT 3920 , MKT 4170 , MKT 4950 . Students interested in careers in business-to-business marketing are encouraged to choose their marketing electives from the following list: MKT 3860 , MKT 3870 , MKT 3950 , MKT 3960 , MKT 4810 , and MKT 4950 .

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Marketing, B.B.A., Academic Map

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following General Education courses are required for this major:

MATH 1630 or 1810 (Math)
ECON 2410 (Soc/Beh Sci and core course)

College of Business Core (36 hours)

All students must complete the College of Business Core .

Major Requirements (27 hours)

MKT 3825 - Measuring Marketing Performance 3 credit hours
MKT 3840 - Professional Selling 3 credit hours
MKT 3850 - Promotion 3 credit hours
MKT 3910 - Consumer Behavior 3 credit hours
MKT 3930 - Marketing Research 3 credit hours
MKT 4890 - Marketing Management 3 credit hours (core course)
MGMT 4710 - International Business 3 credit hours OR
MKT 4710 - International Business 3 credit hours
MKT upper-division electives 6 credit hours

Auxiliary Courses (16 hours)

MKT 3010 - Professional Preparation in Marketing 3 credit hours
Business electives 6 credit hours
Electives 7 credit hours

Total hours in program: 120

Curriculum: Marketing

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (Math) OR
MATH 1810 - Applied Calculus I 3 credit hours (Math)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
Natural Sciences (2 prefixes) 8 credit hours
ECON 2410 - Principles of Economics, Macroeconomics 3 credit hours (Soc/Beh Sci) *
ECON 2420 - Principles of Economics, Microeconomics 3 credit hours *
Elective(s) 4 credit hours

Subtotal: 30 Hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
Humanities and/or Fine Arts (2 prefixes) 6 credit hours
Social/Behavioral Sciences 3 credit hours
ACTG 2110 - Principles of Accounting I 3 credit hours *
ACTG 2120 - Principles of Accounting II 3 credit hours
BIA 2610 - Statistical Methods 3 credit hours *
Elective 3 credit hours
Choose 6 hours from:
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours

Subtotal: 30 Hours

Junior

BUS 3000 - Dale Carnegie Communications and Human Relations Seminar 3 credit hours
INFS 3100 - Principles of Management Information Systems 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours
BLAW 3400 - Legal Environment of Business 3 credit hours
FIN 3010 - Business Finance 3 credit hours
MKT 3010 - Professional Preparation in Marketing 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours
MKT 3825 - Measuring Marketing Performance 3 credit hours §
MKT 3910 - Consumer Behavior 3 credit hours §
BIA 3620 - Introduction to Business Analytics 3 credit hours AND
BIA 3621 - Introduction to Business Analytics Lab 0 credit hours

Subtotal: 30 Hours

Senior

MKT 3840 - Professional Selling 3 credit hours §
MKT 3850 - Promotion 3 credit hours §
MKT 3930 - Marketing Research 3 credit hours §
MKT 4710 - International Business 3 credit hours §
MKT 4890 - Marketing Management 3 credit hours §
MKT upper-division electives 6 credit hours §
Business electives 6 credit hours
BUAD 4980 - Strategic Management 3 credit hours

Subtotal: 30 Hours

NOTE:

*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required