2016-17 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Vince Smith, Interim Chair
Balachandran, Beauchamp, Blair, Buckner, Clark, Edmondson, Festervand, Graeff, Hemby-Grubb, Henderson, Kemp, Kempf, Lewis, Matthews, Phillips, Roberts, Rollins, Roy, Srivastava, Ward, Warren, White
The mission of the Department of Marketing is to educate students through a blend of cultural knowledge, economic literacy, communication skills, basic business tools, and specialized knowledge to help them assume roles as consumers, workers, and citizens. Program offerings provide a quality business education with appropriate background for professional administrative office careers. Specialized instruction in business education and marketing education offers preparation for secondary teaching and corporate training. Baccalaureate programs provide a foundation for graduate study.
The Marketing Department offers undergraduate majors in Business Education and Marketing. The Business Education major leads to the Bachelor of Science degree while the major in Marketing leads to the Bachelor of Business Administration degree. The department is a state-approved Office Education Center and provides courses and workshops required of public school business and office education teachers.
Minor programs are offered in Business Communication, Corporate Communication, and Marketing.
The Marketing Departments offers a Master of Business Education degree. Requirements and a list of the courses offered for graduate credit are published in the Graduate Catalog.
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