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Nov 21, 2024
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2024-2025 Undergraduate Catalog
Marketing, Digital Marketing Concentration, B.B.A.
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Marketing
615-494-8992
Michael Peasley, program coordinator
Michael.Peasley@mtsu.edu
A major in Marketing with a concentration in Digital Marketing offers preparation for students interested in digital marketing analytics, social media, or website design careers to gain the necessary marketing skills they need to be successful.
The program below includes a required Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.
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Degree Requirements
| True Blue Core (TBC) |
41 hours |
| College of Business Core |
39 hours* ** |
| Major Requirements |
27 hours |
| Auxiliary Courses |
9 hours* |
| Business Elective |
3 hours |
| Electives |
1-10 hours |
| TOTAL |
120 hours |
*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.
**Includes MKT 4890 which also satisfies 3 credit hours in the major.
True Blue Core (41 hours)
True Blue Core (TBC) requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.
The following courses required by the major meet True Blue Core requirements:
College of Business Core (39 hours)
All students must complete the College of Business Core which requires 39 hours with a 2.000 GPA.
Major Requirements (27 hours)
Digital Marketing Concentration (18 hours)
Choose 6 hours from the following:
Auxiliary Courses (9 hours)
Business Elective (3 hours)
Curriculum: Marketing, Digital Marketing
NOTE:
*A 2.25 GPA in these courses is required for admission to the Jones College of Business.
§Admission required
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