2024-2025 Undergraduate Catalog
Marketing
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Robert B. Blair, Chair
Clark, Coats, Edmondson, Hemby-Grubb, Henderson, Kempf, Matthews, Peasley, Phillips, Rancati, Roberts, Roy, Srivastava, Ward, and White
The mission of the Department of Marketing is to
- inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and business education knowledge, skills, and attitudes.
- connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development.
- contribute to the working knowledge of the marketing and business education professions through theoretical and applied research.
- support the business and educational communities at all levels-local, state, national, and international-through collaboration, leadership, and service.
The Marketing Department offers an undergraduate major in Marketing. The Marketing major leads to the Bachelor of Business Administration (B.B.A.) degree and offers concentrations in Digital Marketing and Professional Selling. A minor program is offered in Marketing, and a Professional Selling certificate is available.
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