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Nov 21, 2024
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2024-2025 Undergraduate Catalog
Advertising and Public Relations, Public Relations-Recording Industry Concentration, B.S.
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Journalism and Strategic Media
615-898-2814
Matt Taylor, program coordinator
Matthew.Taylor@mtsu.edu
Public relations is a “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to the Public Relations Society of America (PRSA). The major in Advertising and Public Relations with a concentration in Public Relations-Recording Industry program teaches coursework consistent with this industry standard in order to prepare students for successful careers in the corporate and nonprofit sectors, education, entertainment, government and politics, social media, and sports. The U.S. Bureau of Labor Statistics projects public relations to experience “faster than average” job growth through 2031.
Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.
Students should choose a minor by the junior year.
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Degree Requirements
| True Blue Core (TBC) |
41 hours |
| Major Requirements |
48 hours* |
| Minor |
15-18 hours |
| Electives |
13-19 hours |
| TOTAL |
120 hours |
*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.
True Blue Core (41 hours)
True Blue Core (TBC) requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.
The following courses required by the major meet True Blue Core requirements:
Major Requirements (48 hours)
School of Journalism and Strategic Media Core (15 hours)
Professional/Conceptual Requirements (15 hours)
Professional Electives (6 hours)
Choose two:
Conceptual Electives (9 hours)
Choose three:
Senior Capstone (3 hours)
Minor (15-18 hours)
- Selected from outside the School of Journalism and Strategic Media with advisor approval; students may wish to consider a minor in the Jennings A. Jones College of Business.
Electives (13-19 hours)
- Students in the School of Journalism and Strategic Media (SOJSM) must complete 50 hours in liberal arts and sciences including True Blue Core requirements and one minor from outside SOJSM. Students must select at least nine hours of liberal arts/social sciences (beyond the True Blue Core); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.
Curriculum: Advertising and Public Relations, Public Relations-Recording Industry
Majors must have a C (2.00) or better in all Media and Entertainment courses.
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