Jul 20, 2024  
2024-2025 Undergraduate Catalog 
2024-2025 Undergraduate Catalog

Journalism and Strategic Media

Katie Foss, Director

Asthana, Bacon, Blake, Boyd-Chambers, Burriss, Cruikshank, C. Eschenfelder, D. Eschenfelder, Farwell, Haines, Hall, Loubere, Pitts, Reineke, Sarabia-Panol, Taylor, Woodard, Zhang

The accredited School of Journalism and Strategic Media offers concentrations in area clusters for the Bachelor of Science in Journalism. Journalism, Entertainment Journalism, Environmental Journalism and Communication, Social Justice Journalism, and Sports Media offer students hands-on experience, providing news and broadcasting writing and multi-media skills. The concentration in Media Design offers students a variety of digital and print analysis and creative skills. Finally, the Media Studies concentration provides a flexible approach through the study and creation of media production and content.

The Advertising/Public Relations major with concentrations in Advertising, Public Relations, and Public Relations-Recording Industry teaches students how to analyze and create campaigns for real clients, utilize and understand social media trends, and design and implement creative strategies.

Coursework combines critical analysis of media-related topics with hands-on experience, as students publish stories, produce news, and/or create designs and campaigns for real-world clients.

A total of 47 hours of coursework is required for most majors in the School of Journalism and Strategic Media (SOJSM). Students must complete 50 hours in liberal arts and sciences including True Blue Core requirements and one minor from outside SOJSM.

Students majoring in Journalism should pursue minors outside the School of Journalism and Strategic Media. Students outside the school may choose the following minors in the School of Journalism and Strategic Media: Journalism, Advertising, Public Relations, Sports Media, and Visual Communication.

Transfer credit of up to 12 semester hours toward the major or minor is allowed after careful review of catalog course descriptions. The School of Journalism and Strategic Media will not normally grant transfer credit for courses taken at institutions not accredited by the Accrediting Council on Education in Journalism and Mass Communications.