Advertising and Public Relations, Advertising Concentration, B.S.

True Blue Core (41 hours)

True Blue Core (TBC)  requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.

The following courses required by the major meet True Blue Core requirements:

• EMC 1020 /JOUR 1020 /RIM 1020  (HSSR)

Major Requirements (51 hours)

Minor (15-18 hours)

• Selected from outside the School of Journalism and Strategic Media

Electives (10-16 hours)

• Students in the School of Journalism and Strategic Media (SOJSM) must complete 50 hours in liberal arts and sciences including True Blue Core requirements and one minor from outside SOJSM. Students must select at least nine hours of liberal arts/social sciences (beyond True Blue Core); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Freshman

• JOUR 1020 - Introduction to Media and Entertainment 3 credit hours (HSSR) OR
• EMC 1020 - Introduction to Media and Entertainment 3 credit hours (HSSR) OR
• RIM 1020 - Introduction to Media and Entertainment 3 credit hours (HSSR)

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• JOUR 2880 - Careers in Journalism and Media 1 credit hour
• Written Communication 3 credit hours
• Information Literacy 3 credit hours
• Non-Written Communication 3 credit hours
• History and Civic Learning 3 credit hours
• Quantitative Literacy 3 credit hours
• Creativity and Cultural Expression 6 credit hours
• Scientific Literacy 4 credit hours

Sophomore

• Creativity and Cultural Expression Literature 3 credit hours
• History and Civic Learning 3 credit hours
• Scientific Literacy 4 credit hours
• Minor course 3 credit hours
• Elective 3 credit hours
• Human Society and Social Relationships 3 credit hours
• ADV 3020 - Principles of Advertising 3 credit hours
• JOUR 2710 - Media Writing 3 credit hours
• JOUR 2720 - Digital Media Practices 3 credit hours
• VCOM 2950 - Visual Communication Applications 3 credit hours

Junior

• ADV 3080 - Ethical Standards and Practices in Advertising 3 credit hours
• ADV 3160 - Advertising Design and Visuals 3 credit hours
• ADV 3170 - Advertising Copy and Creativity 3 credit hours
• ADV 3480 - Media Strategy and Buying 3 credit hours
• JOUR 3660 - Strategic Communication Research 3 credit hours

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• PR 3360 - Strategic Communication Writing for Public Relations 3 credit hours OR
• PR 3380 - Public Relations Publications 3 credit hours OR
• VCOM 3920 - Information Web Design 3 credit hours OR
• VCOM 3930 - Visual Storytelling for Journalism 3 credit hours

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• Minor courses 9 credit hours
• Elective 3 credit hours

Senior

• ADV 4970 - Advertising Campaigns 3 credit hours
• JOUR 4880 - Professional Development 1 credit hour
• Elective courses 7 credit hours
• Minor courses 3 credit hours
• Minor/elective course 3 credit hours
• Approved conceptual elective 3 credit hours

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• ADV 4250 - Interactive Advertising and Social Media 3 credit hours OR
• ADV 4230 - Case Studies in Strategic Communication 3 credit hours OR
• Upper-division elective 3 credit hours

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• EMC 4250 - Media Law 3 credit hours OR
• JOUR 4250 - Media Law 3 credit hours

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• JOUR 3580 - MC Practicum 1 to 3 credit hours (1 credit hour required) OR
• JOUR 4000 - MC Internship 1 to 3 credit hours (1 credit hour required)

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• EMC 4850 - Ethics and Mass Communication 3 credit hours OR
• JOUR 4850 - Media Ethics 3 credit hours