Oct 08, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Advertising and Public Relations, Advertising Concentration, B.S.


Journalism and Strategic Media  
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

The major in Advertising and Public Relations with a concentration in Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.

Students in advertising orient toward either the creative or management side of the business with students making class selections within the concentration. One minor is required.

Students should check the prerequisites for each course.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Advertising and Public Relations, Advertising Concentration, B.S., Academic Map   

Degree Requirements


True Blue Core (TBC) 41 hours
Major Requirements 51 hours*
Minor 15-18 hours
Electives 10-16 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.

True Blue Core (41 hours)


True Blue Core (TBC)  requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.

The following courses required by the major meet True Blue Core requirements:

Major Requirements (51 hours)


School of Journalism and Strategic Media Core (15 hours)


Conceptual Requirements (9 hours)


Research Requirements (6 hours)


Professional Topics (3 hours)


Select one:

Senior Capstone (3 hours)


Minor (15-18 hours)


  • Selected from outside the School of Journalism and Strategic Media

Electives (10-16 hours)


  • Students in the School of Journalism and Strategic Media (SOJSM) must complete 50 hours in liberal arts and sciences including True Blue Core requirements and one minor from outside SOJSM. Students must select at least nine hours of liberal arts/social sciences (beyond True Blue Core); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Curriculum: Advertising and Public Relations, Advertising


Majors must have a C (2.00) or better in all Media and Entertainment courses.

Freshman


Subtotal: 29 Hours


Sophomore


Subtotal: 31 Hours


Subtotal: 30 Hours


Senior


Subtotal: 30 Hours