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Nov 21, 2024
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2024-2025 Undergraduate Catalog
Advertising and Public Relations, Public Relations Concentration, B.S.
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Journalism and Strategic Media
615-898-2814
Matt Taylor, program coordinator
Matthew.Taylor@mtsu.edu
Public relations is a “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to the Public Relations Society of America (PRSA). The major in Advertising and Public Relations with a concentration in Public Relations program teaches coursework consistent with this industry standard in order to prepare students for successful careers in the corporate and nonprofit sectors, education, entertainment, government and politics, social media, and sports. The U.S. Bureau of Labor Statistics projects public relations to experience “faster than average” job growth through 2031.
Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.
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Degree Requirements
| True Blue Core (TBC) |
41 hours |
| Major Requirements |
48 hours* |
| Minor |
15-18 hours |
| Electives |
13-19 hours |
| TOTAL |
120 hours |
*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.
True Blue Core (41 hours)
True Blue Core (TBC) requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.
The following courses required by the major meet True Blue Core requirements:
Major Requirements (48 hours)
School of Journalism and Strategic Media Core (15 hours)
Writing/Design Requirements (9 hours)
Conceptual Requirements (9 hours)
Choose one:
- ADV 3020 - Principles of Advertising 3 credit hours
- ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours
- ADV 3080 - Ethical Standards and Practices in Advertising 3 credit hours
- JOUR 2020 - Introduction to Environmental Journalism and Communication 3 credit hours
- JOUR 2800 - Journalism and Media Topics 1 to 3 credit hours
- JOUR 3000 - Journalism and Media in the Movies 3 credit hours
- JOUR 3050 - Principles of Health Communication 3 credit hours
- JOUR 3600 - Digital and Media Literacy 3 credit hours
- JOUR 3650 - Free Expression, Media, and the American Public 3 credit hours
- JOUR 3850 - Crime, Gender, and Media 3 credit hours
- JOUR 4210 - Media and Society 3 credit hours
- JOUR 4220 - Media, Environment, and Climate Change 3 credit hours
- JOUR 4240 - Television, Culture, and History 3 credit hours
- JOUR 4350 - Children and Media 3 credit hours
- JOUR 4510 - Media and Social Change 3 credit hours
- JOUR 4700 - Mass Media and National Security 3 credit hours
- JOUR 4780 - Media and Markets 3 credit hours
- JOUR 4790 - Global News and World Media Cultures 3 credit hours
- JOUR 4820 - Race, Gender, and Class in Media 3 credit hours
- JOUR 4850 - Media Ethics 3 credit hours
- SPM 2100 - Media and Sports 3 credit hours
- SPM 3750 - Sports and Social Media 3 credit hours
- VCOM 2010 - Introduction to Visual Communication 3 credit hours
- Approved School of Journalism and Strategic Media elective 3 credit hours
Professional Topics (12 hours)
Senior Capstone (3 hours)
Minor (15-18 hours)
- Selected from outside the School of Journalism and Strategic Media with advisor approval; students may wish to consider a minor in the Jennings A. Jones College of Business.
Electives (13-19 hours)
- Students in the School of Journalism and Strategic Media (SOJSM) must complete 50 hours in liberal arts and sciences including True Blue Core requirements and one minor from outside SOJSM. Students must select at least nine hours of liberal arts/social sciences (beyond True Blue Core); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.
Curriculum: Advertising and Public Relations, Public Relations
Majors must have a C (2.00) or better in all Media and Entertainment courses.
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