Oct 04, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Marketing, B.B.A.


Marketing  
615-898-2902
Robert B. Blair, program coordinator
Robert.Blair@mtsu.edu

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University.

Students interested in careers in general marketing strategy focus should take MKT 3825 MKT 3855 MKT 4200 , MKT 4510 , or MKT 4870 . Other MKT electives (choose three) should be selected from MKT 3830 , MKT 3840 , MKT 3850 , MKT 3855 , MKT 3950 , MKT 4870 , or MKT 4950  (only with department approval).

Students interested in a sports, entertainment, and event promotion focus area should take MKT 3850 , MKT 3865 , MKT 3920 , or MKT 4170 . Other MKT electives should be selected from MKT 3865 MKT 3900 MKT 3920 , MKT 4510 MKT 4640 , MKT 4800 , or MKT 4950  (only with department approval).

The program below includes a required Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Marketing, B.B.A., Academic Map   

Degree Requirements


True Blue Core (TBC) 41 hours
College of Business Core 39 hours* **
Major Requirements 27 hours
Auxiliary Courses 9 hours*
Business Elective 3 hours
Electives 1-10 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.

**Includes MKT 4890 which also satisfies 3 credit hours in the major

True Blue Core (41 hours)


True Blue Core (TBC)  requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.

The following courses required by the major meet True Blue Core requirements:

College of Business Core (39 hours)


All students must complete the College of Business Core  which requires 39 hours with a 2.000 GPA.

Major Requirements (27 hours)


Auxiliary Courses (9 hours)


Business Elective (3 hours)


Electives (1-10 hours)


Curriculum: Marketing


Freshman


Subtotal: 30 Hours


Sophomore


Subtotal: 30 Hours


Subtotal: 30 Hours


Senior


Subtotal: 30 Hours


NOTE:


*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required