Program: Journalism, Advertising-Public Relations Concentration (Advertising), B.S. - Middle Tennessee State University

Apr 04, 2025

2023-2024 Undergraduate Catalog

Journalism and Strategic Media
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.

Students in advertising orient toward either the creative or management side of the business with students making class selections within the concentration. One minor is required.

Students should check the prerequisites for each course.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (Advertising), B.S., Academic Map

Degree Requirements

General Education	41 hours
Major Requirements	47 hours*
Minor	15-18 hours
Electives	14-20 hours
TOTAL	120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following course required by the program meets General Education requirements:

EMC 1020 /JOUR 1020 /RIM 1020 (Soc/Beh Sci)

Major Requirements (47 hours)

Conceptual Requirements (9 hours)

ADV 3020 - Principles of Advertising 3 credit hours
JOUR 4850 - Ethics and Mass Communication 3 credit hours
ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours OR
Approved conceptual elective in School of Journalism and Strategic Media 3 credit hours

Research Requirements (6 hours)

ADV 3480 - Media Strategy and Buying 3 credit hours
JOUR 3660 - Strategic Communication Research 3 credit hours

Professional Topics (3 hours)

Select one:

ADV 4230 - Case Studies in Strategic Communication 3 credit hours
ADV 4250 - Interactive Advertising and Social Media 3 credit hours
Approved College of Media and Entertainment elective 3 credit hours

Senior Capstone (3 hours)

ADV 4970 - Advertising Campaigns 3 credit hours

Minor (15-18 hours)

Selected from outside the School of Journalism and Strategic Media

Electives (14-20 hours)

Students in the School of Journalism and Strategic Media (SOJSM) must complete 50 hours in liberal arts and sciences including General Education requirements and one minor from outside SOJSM. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Curriculum: Journalism, Advertising-Public Relations (Advertising)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.