Dec 09, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Media Management, B.S.


Return to {$returnto_text} Return to: College of Media and Entertainment

Media Arts  
615-898-2203
Tom Neff, program coordinator
Tom.Neff@mtsu.edu

Kimberly D. Gates, program advisor
615-494-7998
Kimberly.Gates@mtsu.edu

The Media Management degree offers preparation for students to work in a management position in the entertainment industry. While stressing entertainment, Media Management majors and minors develop skills, aesthetics, and practices applicable to all businesses: whether film and television, marketing and advertising, wholesale and retail, health and lifestyle, product development and manufacturing, etc. 

The program takes a highly practical approach to giving students a broad range of highly marketable skills necessary to succeed and thrive in today’s ever-changing business media landscape. These skills range from production and project management, sales, finance, law, general management, HR, accounting, business and media theory, entrepreneurship, audience and messaging, and other tools.

During their MTSU experience, students build a portfolio of projects and work experience to launch their careers with confidence, expertise, and tangible work samples. Internships, where students work with real world companies in real world management positions, are an integral part of the curriculum.

Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.

NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.

Admission to Candidacy


To be admitted to candidacy in the Media Management program, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Passing grade for EMC 1010  
  3. Grade of B- (2.67) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020  

VFP 2020 , IAM 3060 , or JOUR 2710  

VFP 2410    

EMC 2120    

Math course satisfying General Education requirements

  1. Grade of C (2.00) in ENGL 1010  and ENGL 1020 .

Academic Map


Following is a printable, suggested four-year schedule of courses

Media Management, B.S., Academic Map  

Degree Requirements


General Education 41 hours
Major Requirements 48 hours*
     College Core    9 hours
     Media Arts Core    3 hours
     Media Management Requirements   36 hours
Auxiliary Requirements 6 hours
Minor 15-18 hours
Electives 7-13 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

General Education (41 hours)


General Education  requirements include Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

The following course required by the program meets General Education requirements:

Major Requirements (48 hours)


Media Management Requirements (36 hours)


Minor (15-18 hours)


Electives (7-13 hours)


Curriculum: Media Management


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories

Freshman Fall


Subtotal: 16 Hours


Freshman Spring


Subtotal: 15 Hours


Sophomore Fall


Subtotal: 16 Hours


Sophomore Spring


Subtotal: 16 Hours


Subtotal: 16 Hours


Junior Spring


Subtotal: 15 Hours


Senior Fall


Subtotal: 13 Hours


Senior Spring


Subtotal: 13 Hours


Return to {$returnto_text} Return to: College of Media and Entertainment