Nov 27, 2024

2023-2024 Undergraduate Catalog

2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Interactive Media, B.S.

Media Arts
Todd O’Neill
(615) 898-5830
todd.oneill@mtsu.edu

The Interactive Media program focuses on interactive and new media content. This interdisciplinary program combines the use of text, images, video, sound, graphics, and interactivity to communicate through a variety of ever-changing digital platforms such as social media, apps, virtual and augmented reality, and games. The curriculum includes content creation, strategy, measurement, and management in a blend of theoretical and hands-on approaches. The curriculum culminates with a senior capstone course and an internship in a professional setting.

NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.

Admission to Candidacy

To be admitted to candidacy in the Interactive Media program, the student must meet the following requirements:

45 hours completed before applying for candidacy
Passing grade for EMC 1010
Grade of B (3.00) or better in each of the following:

EMC 1020 /RIM 1020 /JOUR 1020

IAM 2500

IAM 3060

IAM 3065

Math course satisfying General Education requirements

Grade of C (2.00) or better in ENGL 1010 and ENGL 1020 .

Academic Map

Following is a printable, suggested four-year schedule of courses:

Interactive Media, B.S., Academic Map

Degree Requirements

General Education	41 hours
Major Requirements	49 hours*
College Core	9 hours
Interactive Media Requirements	40 hours
MGMT/MKT/ENTR requirement	3 hours
Minor	15-18 hours
Electives	9-15 hours
TOTAL	120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following course required by the program meets General Education requirements:

EMC 1020 /JOUR 1020 /RIM 1020 (Soc/Beh Sci)

Major Requirements (49 hours)

College Core (9 hours)

EMC 1020 - Introduction to Media and Entertainment 3 credit hours OR
RIM 1020 - Introduction to Media and Entertainment 3 credit hours OR
JOUR 1020 - Introduction to Media and Entertainment 3 credit hours
(may be counted in General Education)
IAM 3060 - Writing for Interactive Experiences 3 credit hours
EMC 4250 - Mass Media Law 3 credit hours OR
JOUR 4250 - Mass Media Law 3 credit hours

Interactive Media Requirements (40 hours)

EMC 1010 - Orientation to Media Arts 1 credit hour
EMC 3001 - Success in Media Arts 1 credit hour
EMC 4000 - Media Internship 1 to 3 credit hours (3 credit hours required)
IAM 2500 - Survey of Interactive Media 3 credit hours
IAM 3065 - Audiences and Messaging 3 credit hours
IAM 3070 - Introduction to Social Media Practice 3 credit hours
IAM 3210 - Interactive Media Applications 3 credit hours
IAM 3610 - Fundamentals of Game Theory and Design 3 credit hours
IAM 4001 - Professional Practices in Interactive Media 2 credit hours
IAM 4450 - Understanding Digital Analytics 3 credit hours
IAM 4460 - Interactive Media Capstone 3 credit hours (3 credit hours required)
VCOM 2950 - Visual Communication Applications 3 credit hours
VFP 1060 - Basic Video Production 3 credit hours
Choose two:
IAM 3250 - Gender and Representation in Interactive Media 3 credit hours
IAM 3850 - Online Strategy and Search Engine Optimization 3 credit hours
IAM 3950 - Content Strategy and Management 3 credit hours
IAM 4350 - User Experience Fundamentals 3 credit hours
IAM 4800 - Seminar in Media Issues 3 credit hours
IAM 4950 - Advanced Seminar-Interactive Media 3 credit hours

Management/Marketing/Entrepreneurship Requirement (3 hours)

Choose one:

ENTR 2900 - Entrepreneurship 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours

Minor (15-18 hours)

Electives (9-15 hours)

Curriculum: Interactive Media

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

EMC 1010 - Orientation to Media Arts 1 credit hour
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
IAM 2500 - Survey of Interactive Media 3 credit hours
Mathematics 3 credit hours
Humanities and/or Fine Arts 3 credit hours
Social/Behavioral Sciences 3 credit hours
Minor 3 credit hours
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours OR
HIST 2040 - Survey African American History I 3 credit hours OR
HIST 2050 - Survey African American History II 3 credit hours
EMC 1020 - Introduction to Media and Entertainment 3 credit hours OR
JOUR 1020 - Introduction to Media and Entertainment 3 credit hours OR
RIM 1020 - Introduction to Media and Entertainment 3 credit hours
(May count as Social/Behavioral Sciences requirement)

Subtotal: 31 credit hours

Sophomore

IAM 3060 - Writing for Interactive Experiences 3 credit hours
IAM 3065 - Audiences and Messaging 3 credit hours
VFP 1060 - Basic Video Production 3 credit hours
VCOM 2950 - Visual Communication Applications 3 credit hours
Natural Sciences (2 rubrics) 8 credit hours
Humanities and/or Fine Arts 3 credit hours
Minor course 3 credit hours
Minor course/elective 3 credit hours
ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - World Literatures 3 credit hours (Hum/FA)

Subtotal: 32 credit hours

Junior

EMC 3001 - Success in Media Arts 1 credit hour
IAM 3070 - Introduction to Social Media Practice 3 credit hours
IAM 3210 - Interactive Media Applications 3 credit hours
IAM 3610 - Fundamentals of Game Theory and Design 3 credit hours
IAM 4450 - Understanding Digital Analytics 3 credit hours
Minor courses 6 credit hours
Minor course/elective 3 credit hours
IAM elective 3 credit hours
EMC 4250 - Mass Media Law 3 credit hours OR
JOUR 4250 - Mass Media Law 3 credit hours
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours OR
HIST 2040 - Survey African American History I 3 credit hours OR
HIST 2050 - Survey African American History II 3 credit hours

Subtotal: 28 Hours

Senior

EMC 4000 - Media Internship 1 to 3 credit hours (3 credit hours required)
IAM 4001 - Professional Practices in Interactive Media 2 credit hours
IAM 4460 - Interactive Media Capstone 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours OR
MKT 3820 - Principles of Marketing 3 credit hours OR
ENTR 2900 - Entrepreneurship 3 credit hours
Minor course 3 credit hours
IAM elective 3 credit hours
Upper-division elective 3 credit hours
Electives 9 credit hours