Jul 12, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Journalism, Advertising-Public Relations Concentration (Public Relations), B.S.


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Journalism and Strategic Media  
615-898-2814
Matt Taylor, program coordinator
Matthew.Taylor@mtsu.edu

Public relations is a “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to the Public Relations Society of America (PRSA). MTSU’s public relations program teaches coursework consistent with this industry standard in order to prepare students for successful careers in the corporate and nonprofit sectors, education, entertainment, government and politics, social media, and sports. The U.S. Bureau of Labor Statistics projects public relations to experience “faster than average” job growth through 2031.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (PR-General), B.S., Academic Map   

Degree Requirements


General Education 41 hours
Major Requirements 47 hours*
Minor 15-18 hours
Electives 14-20 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

General Education (41 hours)


General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following course required by the program meets General Education requirements:

Major Requirements (47 hours)


School of Journalism and Strategic Media Core (14 hours)


Conceptual Requirements (9 hours)


Professional Topics (12 hours)


Choose two:

Senior Capstone (3 hours)


Minor (15-18 hours)


  • Selected from outside the School of Journalism and Strategic Media with advisor approval; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (14-20 hours)


  • Students in the School of Journalism and Strategic Media (SOJSM) must complete 50 hours in liberal arts and sciences including General Education requirements and one minor from outside SOJSM. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Curriculum: Journalism, Advertising-Public Relations (Public Relations-General)


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.

Freshman


Subtotal: 31 Hours


Sophomore


Subtotal: 31 Hours


Junior


Subtotal: 30 Hours


Senior


Subtotal: 28-31 Hours


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