Marketing, Digital Marketing Concentration, B.B.A.

General Education (41 hours)

General Education   requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following courses required by the program meet General Education requirements:

• MATH 1630  or MATH 1810   (Math)
• ECON 2410  (Soc/Beh Sci and core course)

College of Business Core (39 hours)

All students must complete the College of Business Core which requires 39 hours with a 2.000 GPA.

Major Requirements (27 hours)

Auxiliary Courses (9 hours)

• BCED 3510 - Business Communication 3 credit hours
• MKT 3010 - Professional Preparation in Marketing 3 credit hours

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• MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (may be counted in General Education) OR
• MATH 1810 - Applied Calculus I 3 credit hours (may be counted in General Education)

Business Elective (3 hours)

Electives (1-7 hours)

Freshman Fall

• ENGL 1010 - Expository Writing 3 credit hours (Comm)
• ECON 2410 - Principles of Economics, Macroeconomics 3 credit hours (Soc/Beh Sci)*
• Natural Sciences 4 credit hours
• Elective 1 credit hour

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• MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (Math) OR
• MATH 1810 - Applied Calculus I 3 credit hours (Math)

Freshman Spring

• ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
• COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
• ECON 2420 - Principles of Economics, Microeconomics 3 credit hours *
• Elective 3 credit hours
• Natural Sciences 4 credit hours

Sophomore Fall

• ACTG 2110 - Principles of Accounting I 3 credit hours *
• Humanities and/or Fine Arts 3 credit hours
• Elective 3 credit hours

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• ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
• ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
• HUM 2610 - World Literatures 3 credit hours (Hum/FA)

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• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours OR
• HIST 2040 - Survey African American History I 3 credit hours OR
• HIST 2050 - Survey African American History II 3 credit hours

Sophomore Spring

• ACTG 2120 - Principles of Accounting II 3 credit hours
• BIA 2610 - Statistical Methods 3 credit hours *
• Humanities and/or Fine Arts 3 credit hours
• Social/Behavioral Sciences 3 credit hours

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• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours OR
• HIST 2040 - Survey African American History I 3 credit hours OR
• HIST 2050 - Survey African American History II 3 credit hours

Junior Fall

• BIA 3620 - Introduction to Business Analytics 3 credit hours
• BLAW 3400 - Legal Environment of Business 3 credit hours
• MGMT 3610 - Principles of Management 3 credit hours
• MKT 3010 - Professional Preparation in Marketing 3 credit hours §
• MKT 3820 - Principles of Marketing 3 credit hours

Junior Spring

• INFS 3100 - Principles of Management Information Systems 3 credit hours
• BUS 3000 - The Dale Carnegie Course 3 credit hours
• FIN 3010 - Principles of Corporate Finance 3 credit hours
• MKT 3850 - Digital Marketing and Promotion 3 credit hours §
• MKT 3930 - Marketing Research 3 credit hours §

Senior Fall

• BCED 3510 - Business Communication 3 credit hours
• Business elective 3 credit hours
• MKT 4170 - Advanced Digital Marketing 3 credit hours §
• MKT 4890 - Marketing Management 3 credit hours §

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• MKT 3830 - Retailing and E-Commerce 3 credit hours § OR
• MKT 3840 - Professional Selling 3 credit hours § OR
• MKT 3865 - Sports Marketing 3 credit hours § OR
• MKT 3855 - Product Management 3 credit hours § OR
• MKT 4510 - International Marketing 3 credit hours § OR
• MKT 4640 - Entertainment Branding 3 credit hours § OR
• MKT 4870 - Services Marketing 3 credit hours § OR
• MKT 4950 - Marketing Internship 1 to 3 credit hours § OR
• INFS 2400 - Web Development 3 credit hours

Senior Spring

• BUAD 4980 - Strategic Management 3 credit hours §
• MKT 3825 - Marketing Analytics 3 credit hours §
• MKT 3900 - Social Media Marketing 3 credit hours §
• MKT 3910 - Consumer Behavior 3 credit hours §

•  

• MKT 3830 - Retailing and E-Commerce 3 credit hours § OR
• MKT 3840 - Professional Selling 3 credit hours § OR
• MKT 3855 - Product Management 3 credit hours § OR
• MKT 3865 - Sports Marketing 3 credit hours § OR
• MKT 4510 - International Marketing 3 credit hours § OR
• MKT 4640 - Entertainment Branding 3 credit hours § OR
• MKT 4870 - Services Marketing 3 credit hours § OR
• MKT 4950 - Marketing Internship 1 to 3 credit hours § OR
• INFS 2400 - Web Development 3 credit hours

NOTE:

*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required