Dec 08, 2023  
2022-23 Undergraduate Catalog 
    
2022-23 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Digital Marketing Concentration, B.B.A.


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Marketing  
615-494-8992
Michael Peasley, program coordinator
Michael.Peasley@mtsu.edu

A major in Marketing with a concentration in Digital Marketing offers preparation for students interested in digital marketing analytics, social media, or website design careers to gain the necessary marketing skills they need to be successful.

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Marketing, Digital Marketing Concentration, B.B.A., Academic Map   

Degree Requirements


General Education 41 hours
College of Business Core 39 hours* **
Major Requirements 27 hours
Auxiliary Courses 9 hours*
Business Elective 3 hours
Electives 1-7 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

**Includes MKT 4890 which also satisfies 3 credit hours in the major.

General Education (41 hours)


General Education   requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following courses required by the program meet General Education requirements:

College of Business Core (39 hours)


All students must complete the College of Business Core which requires 39 hours with a 2.000 GPA.

Major Requirements (27 hours)


Marketing Core (9 hours)


Digital Marketing Concentration (18 hours)


Auxiliary Courses (9 hours)


Business Elective (3 hours)


Electives (1-7 hours)


Curriculum: Marketing, Digital Marketing


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman Fall


Subtotal: 14 Hours


Freshman Spring


Subtotal: 16 Hours


Sophomore Fall


Subtotal: 15 Hours


Sophomore Spring


Subtotal: 15 Hours


Subtotal: 15 Hours


Subtotal: 15 Hours


Senior Fall


Subtotal: 15 Hours


Senior Spring


Subtotal: 15 Hours


NOTE:


*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required

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