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Nov 06, 2024
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2022-23 Undergraduate Catalog [ARCHIVED CATALOG]
Journalism, Advertising-Public Relations Concentration (Advertising), B.S.
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Journalism and Strategic Media
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu
Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.
Students in advertising orient toward either the creative or management side of the business with students making class selections within the concentration. One minor is required.
Students should check the prerequisites for each course.
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Degree Requirements
| General Education |
41 hours |
| Major Requirements |
47 hours* |
| Minor |
15-18 hours |
| Electives |
14-20 hours |
| TOTAL |
120 hours |
*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.
General Education (41 hours)
General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.
The following course required by the program meets General Education requirements:
Major Requirements (47 hours)
School of Journalism and Strategic Media Core (14 hours)
Writing/Design Requirements (12 hours)
Plus one of the following:
Conceptual Requirements (9 hours)
Research Requirements (6 hours)
Professional Topics (3 hours)
Select one:
Senior Capstone (3 hours)
Minor (15-18 hours)
- Selected from outside the School of Journalism and Strategic Media and the Department of Media Arts
Electives (14-20 hours)
- Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.
Curriculum: Journalism, Advertising-Public Relations (Advertising)
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all mass communication courses.
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