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Dec 30, 2024
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2019-20 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, Professional Selling Concentration, B.B.A.
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Marketing
615-898-2902
Vince Smith, program coordinator
Vince.Smith@mtsu.edu
A major in Marketing with a concentration in Professional Selling offers preparation for careers with strong income potential, variety, flexibility, and career growth and development. Courses assist students in developing the skills in the areas of excellent oral and written communication, relationship development, self-confidence, and critical thinking and problem solving. These critical skills are transferable across all industries. Jobs in this career area include sales representatives, account managers, and sales managers in all industries. In addition to the classes required for the Marketing major, students complete courses in sales and choose two additional Marketing electives that support career goals.
The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.
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General Education (41 hours)
General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.
The following courses are required by the program and can satisfy the respective General Education requirement:
- MATH 1630 or 1810 (Math)
- ECON 2410 (Soc/Beh Sci and core course)
College of Business Core (36 hours)
All students must complete the College of Business Core which requires 42 hours with a 2.000 GPA. ECON 2410 is included in the core and will also satisfy 3 hours from the Social/Behavioral General Education requirement. MKT 4890 is included in the core and will satisfy 3 hours in the major.
Major Requirements (27 hours)
Professional Selling Concentration (18 hours)
Choose 6 hours from the following:
Auxiliary Courses (12 hours)
Total hours in program: 120
Curriculum: Marketing, Professional Selling
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
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