May 22, 2024  
2019-20 Undergraduate Catalog 
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]



Vince Smith, Chair

Balachandran, Blair, Buckner, Clark, Edmondson, Graeff, Hemby-Grubb, Henderson, Kempf, Lewis, Matthews, Overton, Peasley, Phillips, Roberts, Roy, Srivastava, Ward, White

The mission of the Department of Marketing is to

  1. inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and business education knowledge, skills, and attitudes.
  2. connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development.
  3. contribute to the working knowledge of the marketing and business education professions through theoretical and applied research.
  4. support the business and educational communities at all levels-local, state, national, and international-through collaboration, leadership, and service.

The Marketing Department offers undergraduate majors in Business Education and Marketing. The Business Education major leads to the Bachelor of Science degree while the major in Marketing leads to the Bachelor of Business Administration degree. The Marketing major offers a concentration in Professional Selling. Minor programs are offered in Business Communication, Corporate Communication, and Marketing.

The department is a service and professional development provider to local, state, regional, and national educational institutions and associations.

Graduate Study

The Marketing Department offers a Master of Business Education degree. Requirements and a list of the courses offered for graduate credit are published in the Graduate Catalog.