Dec 11, 2023  
2012-13 Undergraduate Catalog 
2012-13 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Advertising), B.S.

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School of Journalism 

Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. Creative students usually minor in liberal arts areas such as English and art. In addition to the required liberal arts minor, management students usually complete their second minor in a business area such as marketing.

Advertising students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020  

JOUR 2710  

ADV 3020  

ENGL 1010  and ENGL 1020  

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Writing/Design Requirements (12 hours)

Conceptual Requirements (9 hours)

Professional Topics (6 hours)

Special/Senior Topics (3 hours)

Practicum/Internship or Upper-Division Elective (1-3 hours)

Total hours in the college: 37-39

Recommended Curriculum

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshmen/sophomores should follow this general outline of courses; selection of junior and senior courses should be made in consultation with the advisor. Majors must have a C (2.00) or better in all mass communication courses.


Subtotal: 29 Hours


Subtotal: 27-30 Hours


* All students in the School of Journalism are required to complete two 15-18 hour minors, at least one of which must be in the liberal arts and sciences. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. Students may choose from CSCI 1150, INFS 2200, or INFS 3100. CSCI 1000 will not meet this requirement.


Subtotal: 31 Hours


Subtotal: 30 Hours

Total hours in program: 120

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