Apr 04, 2025  
2012-13 Undergraduate Catalog 
    
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2012-13 Undergraduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

ADV 3020 - Survey of Advertising

3 credit hours
Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.


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