RIM 4640 - Entertainment Branding

3 credit hours

(Same as MKT 4640.) Prerequisites: RIM 4620 or MKT 3820 or MBAK 6895 with C or better, or permission of instructor. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.

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