Jul 11, 2025  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3825 - Marketing Analytics

3 credit hours
Prerequisite: MKT 3820 ; junior standing; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.


Click here for the Spring 2025 Schedule of Classes




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