Oct 14, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4870 - Services Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.


Click here for the Fall 2024 Schedule of Classes




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