MKT 4850 - Advanced Selling

3 credit hours

Prerequisites: MKT 3840; admission into the College of Business; junior standing. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.

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