Oct 14, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3900 - Social Media Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. Discover how to leverage the power of social media to impact an organization at various levels. Focuses on crafting quality content to execute a successful marketing strategy. Gain real-world experience in identifying an audience, content development, increasing user engagement, follower acquisition, social media advertising, influencer marketing, social media analytics, and measuring the return on investment (ROI). 


Click here for the Fall 2024 Schedule of Classes




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