Jul 04, 2024  
2022-23 Undergraduate Catalog 
    
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2022-23 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3910 - Consumer Behavior

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.


Click here for the Summer 2024 Schedule of Classes

Click here for the Fall 2024 Schedule of Classes



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