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Aug 31, 2024
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MKT 3900 - Social Media Marketing3 credit hours Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. Discover how to leverage the power of social media to impact an organization at various levels. Focuses on crafting quality content to execute a successful marketing strategy. Gain real-world experience in identifying an audience, content development, increasing user engagement, follower acquisition, social media advertising, influencer marketing, social media analytics, and measuring the return on investment (ROI).
Click here for the Fall 2024 Schedule of Classes
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