MBAK 6915 - Integrated Marketing and Management Decision Making

3 credit hours

Prerequisites: MBAA 6885/MBAF 6885, MBAK 6895, and MBAM 6825. Offers an applied approach to the integration of marketing strategy and management fundamentals to address current business challenges. Explores the nexus between external-focused marketing and internal-focused management practices. Working in teams, students will develop solutions to current marketing challenges and internal management challenges and present their solutions for feedback.

Click here for the Fall 2024 Schedule of Classes