Apr 17, 2024  
2011-12 Undergraduate Catalog 
2011-12 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Electronic Media Communication Concentration (Electronic Media Management), B.S.

The Electronic Media Communication program with an electronic media management specialty blends theoretical and “hands-on” approaches to electronic media education. Electronic media management offers preparation for work in “behind-the-scenes” areas of broadcast stations and cable systems from programming to advertising and sales, combining the business and creative aspects of electronic media. Used for instruction are an electronic newsroom, a 100,000-watt FM radio station affiliated with National Public Radio, a student-operated FM station, a cable television channel, two TV studios, postproduction rooms, and a 40-foot, high-definition mobile production lab. Students are encouraged to complete their education with internships in professional settings.

Recommended Curriculum


Subtotal: 29 credit hours


Subtotal: 30 Hours

Electronic Media Management Specialty

To be admitted to candidacy in the electronic media management specialty, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 , EMC 3020 , EMC 3060 , or equivalent writing competency (grade of B or better in ENGL 1010  and ENGL 1020 )

ENGL 1010  and ENGL 1020 

  1. Grade of C or better in each of the following:

EMC 2410 

EMC 3120 

  1. Minimum overall GPA in all college coursework of 2.50.
  2. Math course satisfying General Education requirements.


College Core:

Minimum hours in specialty: 33

Total hours in the college: Not to exceed 40

Other Requirements:

  •  Minor in liberal arts
  • At least 65 semester hours in liberal arts and sciences

Total other requirements: 80-87