Dec 07, 2025

2011-12 Undergraduate Catalog

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2011-12 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Digital Media Communication Concentration, B.S.

The Digital Media Communication concentration is an interdisciplinary program focusing on the development of interactive and new media. With a strong foundation in the rhetorical tradition of content development and visual communication, the program’s practical and theoretical base prepares students for new media professions ranging from media convergence to multiplatform interactive productions.

Recommended Curriculum

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
Natural Sciences (2 prefixes) 8 credit hours
Mathematics 3 credit hours
Elective 3 credit hours
EMC 2030 - Visual Journalism Production 3 credit hours
EMC 1020 - American Media and Social Institutions 3 credit hours OR
JOUR 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours

Subtotal: 29 credit hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
Humanities and/or Fine Arts (2 prefixes) 6 credit hours
Social/Behavioral Sciences (2 prefixes) 6 credit hours
EMC 2500 - Survey of New Media Communication 3 credit hours
Elective 6 credit hours
Choose six hours from:
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours

Subtotal: 30 credit hours

Admission to Candidacy

To be admitted to candidacy in the Digital Media Communication concentration, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

JOUR 1020 /EMC 1020 /RIM 1020

Minimum overall GPA in all coursework of 2.50.
Math course satisfying General Education requirements.

Digital Media Communication Requirements

College Core:

JOUR 1020 - American Media and Social Institutions 3 credit hours OR
EMC 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours

Digital Media Core:

EMC 2030 - Visual Journalism Production 3 credit hours
EMC 2500 - Survey of New Media Communication 3 credit hours
EMC 3120 - Sight, Sound, and Motion 3 credit hours
EMC 3210 - New Media Video Applications 3 credit hours
EMC 3460 - Media and Messages 3 credit hours
EMC 4460 - Digital Communication Applications 3 to 6 credit hours (3 hrs.) OR
EMC 4000 - Broadcast Internship 1 to 3 credit hours (3 hrs.)
VCOM 2010 - Introduction to Visual Communication 3 credit hours

Legal/Ethical Competency

Choose one:

RIM 3700 - Copyright Law 3 credit hours
PHOT 4190 - Ethics and Law for Visual Communicators 3 credit hours
JOUR 4250 - Mass Media Law 3 credit hours OR
EMC 4250 - Mass Media Law 3 credit hours
JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours OR
EMC 3650 - Free Expression, Mass Media, and the American Public 3 credit hours OR
RIM 3650 - Free Expression, Mass Media, and the American Public 3 credit hours

Media Writing Competency

EMC 3060 - Writing for Digital Media 3 credit hours

Management/Marketing Requirement:

Choose one:

MGMT 3610 - Principles of Management 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours

Specialties

Students should choose 15 hours from one of the two specialties below to complete the Digital Media Communication concentration.

Specialty A

ART 4280 - Digital Illustration 3 credit hours
CSCI 3038 - Computer Languages: Python 3 credit hours
EMC 3130 - Introduction to Field Video Production 3 credit hours
EMC 3300 - Introduction to Digital Animation 3 credit hours
EMC 4940 - Advanced Seminar-Electronic Media Production 3 credit hours
PHOT 3200 - Still Digital Imaging 3 credit hours
RIM 3010 - Audio Fundamentals 3 credit hours
RIM 4200 - Digital Audio Technology 3 credit hours
VCOM 2950 - Visual Communication Applications 3 credit hours
Approved elective

Specialty B

ADV 3480 - Advertising Media Planning 3 credit hours
ADV 4160 - Advertising Copywriting 3 credit hours
ADV 4170 - Advertising Campaigns 3 credit hours
EMC 4210 - Mass Communication and Society 3 credit hours
EMC 4430 - Electronic Media Management 3 credit hours
JOUR 4850 - Ethics and Mass Communication 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours
MKT 3920 - Entertainment Marketing 3 credit hours
PR 3360 - Public Relations Communication 3 credit hours
PR 3380 - Public Relations Publications 3 credit hours
PR 4740 - Public Relations Campaigns 3 credit hours
EMC 4060 - Photojournalism 3 credit hours OR
PHOT 4060 - Photojournalism 3 credit hours
Approved electives

Minimum hours in concentration: 33

Total hours in the college: Not to exceed 40 hours

Other Requirements:

Minor in liberal arts and sciences (18 hours)
One hour elective
At least 65 hours in liberal arts and sciences

Total other requirements: 81