Apr 17, 2024  
2011-12 Undergraduate Catalog 
    
2011-12 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration, B.S.


Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Recommended Curriculum


Freshmen/sophomores in all concentrations should follow this general outline of courses; selection of junior and senior courses should be made in consultation with the advisor. Majors must have a C (2.00) or better in all mass communication courses.

Freshman


Subtotal: 29 Hours


Sophomore


Subtotal: 27-30 Hours


NOTE:


* All students in the School of Journalism are required to complete two 15-18 hour minors, at least one of which must be in the liberal arts and sciences. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. Students may choose from CSCI 1150, INFS 2200, or INFS 3100. CSCI 1000 will not meet this requirement.

Advertising


Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. Creative students usually minor in liberal arts areas such as English and art. In addition to the required liberal arts minor, management students usually complete their second minor in a business area such as marketing.

Advertising students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy


To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 

ADV 3020 

ENGL 1010  and ENGL 1020 

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Advertising Required Courses:


Writing/Design (12 credits)


Conceptual (9 credits)


Professional Topics (6 credits)


Special/Senior Topics (3 credits)


Practicum/Internship or Upper-Division Elective (1-3 credits)


Total hours in the college: 37-39


Public Relations


Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits. By the junior year, students should choose one minor in the liberal arts and sciences, plus 15 hours, approved by their major advisors, in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a second minor in the liberal arts and sciences.

Admission to Candidacy


To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 

PR 3040 

ENGL 1010  and ENGL 1020 

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Public Relations Required Courses:


Writing/Design (15 credits)


Conceptual (9 credits)


Professional Topics (3-4 credits)


 Choose one:

Senior Topics (3 credits)


Internship/Practicum or Upper-Division Elective (1-3 credits)


Choose one: 

Total hours in the college: 37-39


Public Relations/Recording Industry Specialty Required Courses:


Writing/Design (15 credits)


Senior Topics (3 credits)


Internship/Practicum or Upper-Division Elective (1-3 credits)


Choose one:

Total hours in the college: 37-39