May 10, 2026

2026-2027 Undergraduate Catalog

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2026-2027 Undergraduate Catalog

Advertising Minor

Journalism and Strategic Media

A total of 18 hours is required for the Advertising minor.

Required Courses (9 hours)

ADV 3020 - Principles of Advertising 3 credit hours
JOUR 1020 - Introduction to Media and Entertainment 3 credit hours
JOUR 2720 - Digital Media Practices 3 credit hours OR
VCOM 2950 - Media Design Tools 3 credit hours

Choose one (3 hours)

ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours
PR 3400 - Case Studies in Public Relations 3 credit hours

Professional Option (3 hours)

ADV 3480 - Media Strategy and Buying 3 credit hours
ADV 4250 - Interactive Advertising and Social Media 3 credit hours

Choose one (3 hours)

ADPR 3080 - Ethical Standards and Practices in Advertising and Public Relations 3 credit hours
JOUR 3650 - Free Expression, Media, and the American Public 3 credit hours
JOUR 4250 - Media Law 3 credit hours