Jul 04, 2024

2024-2025 Undergraduate Catalog

Media Management, B.S.

Media Arts
615-898-2203
Tom Neff, program coordinator
Tom.Neff@mtsu.edu

Kimberly D. Gates, program advisor
615-494-7998
Kimberly.Gates@mtsu.edu

The Media Management degree offers preparation for students to work in a management position in the entertainment industry. While stressing entertainment, Media Management majors and minors develop skills, aesthetics, and practices applicable to all businesses: whether film and television, marketing and advertising, wholesale and retail, health and lifestyle, product development and manufacturing, etc.

The program takes a highly practical approach to giving students a broad range of highly marketable skills necessary to succeed and thrive in today’s ever-changing business media landscape. These skills range from production and project management, sales, finance, law, general management, HR, accounting, business and media theory, entrepreneurship, audience and messaging, and other tools.

While stressing entertainment, Media Management majors and minors develop skills, aesthetics, and practices applicable to all businesses: whether film and television, marketing and advertising, wholesale and retail, health and lifestyle, product development and manufacturing, etc.

During their MTSU experience, students build a portfolio of projects and work experience to launch their careers with confidence, expertise, and tangible work samples. Internships, where students work with real world companies in real world management positions, are an integral part of the curriculum.

Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.

NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.

Admission to Candidacy

To be admitted to candidacy in the Media Management program, the student must meet the following requirements:

45 hours completed before applying for candidacy
Passing grade for EMC 1010
Grade of B- (2.67) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020

VFP 2020 , IAM 3060 , or JOUR 2710

VFP 2410

EMC 2120

Quantitative Literacy course satisfying True Blue Core requirements

Grade of C (2.00) in ENGL 1010 and ENGL 1020 .

Academic Map

Following is a printable, suggested four-year schedule of courses

Media Management, B.S., Academic Map

Degree Requirements

True Blue Core (TBC)	41 hours
Major Requirements	46 hours*
College Core	9 hours
Media Management Requirements	37 hours
Auxiliary Requirements	6 hours
Minor	15-18 hours
Electives	9-15 hours
TOTAL	120 hours

*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.

True Blue Core (41 hours)

True Blue Core (TBC) requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.

The following courses required by the major meet True Blue Core requirements:

EMC 1020 /JOUR 1020 /RIM 1020 (HSSR)
ENGL 1010 (WC)
ENGL 1020 (Info Lit)

Major Requirements (48 hours)

Minor (15-18 hours)

Electives (9-15 hours)

Curriculum: Media Management

Freshman Fall

ENGL 1010 - Expository Writing 3 credit hours
EMC 1010 - Orientation to Media Arts 1 credit hour
Non-Written Communication 3 credit hours
Quantitative Literacy 3 credit hours
Creativity and Cultural Expression 3 credit hours
EMC 1020 - Introduction to Media and Entertainment 3 credit hours (HSSR) OR
JOUR 1020 - Introduction to Media and Entertainment 3 credit hours (HSSR) OR
RIM 1020 - Introduction to Media and Entertainment 3 credit hours (HSSR)

Subtotal: 16 Hours

Freshman Spring

ENGL 1020 - Research and Argumentative Writing 3 credit hours
VFP 1060 - Basic Video Production 3 credit hours
History and Civic Learning 3 credit hours
Creativity and Cultural Expression 3 credit hours
Human Society and Social Relationships 3 credit hours

Subtotal: 15 Hours

Sophomore Fall

VFP 2410 - History of American Television 3 credit hours
Creativity and Cultural Expression Literature 3 credit hours
Scientific Literacy 4 credit hours
Written Communication/Elective 3 credit hours
VFP 2020 - Scripts for Media 3 credit hours OR
IAM 3060 - Writing for Interactive Experiences 3 credit hours OR
JOUR 2710 - Media Writing 3 credit hours

Subtotal: 16 Hours

Sophomore Spring

EMC 2120 - Sight, Sound, and Motion 3 credit hours
History and Civic Learning 3 credit hours
Information Literacy/Elective 3 credit hours
Scientific Literacy 4 credit hours
Minor course 3 credit hours

Subtotal: 16 Hours

Junior Fall

ACTG 3000 - Survey of Accounting for General Business 3 credit hours
EMC 3030 - Electronic Media Advertising 3 credit hours
EMC 3750 - Film and TV Producing 3 credit hours
IAM 3065 - Audiences and Messaging 3 credit hours
Elective 4 credit hours

Subtotal: 16 Hours

Junior Spring

FIN 3000 - Survey of Finance 3 credit hours
EMC 4010 - Media Sales 3 credit hours
Minor course 3 credit hours
EMC 4250 - Media Law 3 credit hours OR
JOUR 4250 - Media Law 3 credit hours
Choose one:
IAM 3070 - Introduction to Social Media Practice 3 credit hours
IAM 4450 - Understanding Digital Analytics 3 credit hours
ENTR 2900 - Entrepreneurship 3 credit hours
ENTR 3600 - Innovation Acceleration 3 credit hours
ENTR 3650 - New Venture Creation 3 credit hours

Media Management, B.S.

Admission to Candidacy

Academic Map

Degree Requirements

True Blue Core (41 hours)

Major Requirements (48 hours)

College Core (9 hours)

Media Management Requirements (37 hours)

Auxiliary (6 hours)

Minor (15-18 hours)

Electives (9-15 hours)

Curriculum: Media Management

Freshman Fall

Subtotal: 16 Hours

Freshman Spring

Subtotal: 15 Hours

Sophomore Fall

Subtotal: 16 Hours

Sophomore Spring

Subtotal: 16 Hours

Junior Fall

Subtotal: 16 Hours

Junior Spring

Subtotal: 15 Hours

Senior Fall

Subtotal: 13 Hours

Senior Spring

Subtotal: 13 Hours