Marketing, B.B.A.

Marketing
615-898-2902
Robert B. Blair, program coordinator
Robert.Blair@mtsu.edu

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University.

Students interested in careers in general marketing strategy focus should take MKT 3825 , MKT 3855 , MKT 4200 , MKT 4510 , or MKT 4870 . Other MKT electives (choose three) should be selected from MKT 3830 , MKT 3840 , MKT 3850 , MKT 3855 , MKT 3950 , MKT 4870 , or MKT 4950 (only with department approval).

Students interested in a sports, entertainment, and event promotion focus area should take MKT 3850 , MKT 3865 , MKT 3920 , or MKT 4170 . Other MKT electives should be selected from MKT 3865 , MKT 3900 , MKT 3920 , MKT 4510 , MKT 4640 , MKT 4800 , or MKT 4950 (only with department approval).

The program below includes a required Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Marketing, B.B.A., Academic Map

Degree Requirements

True Blue Core (TBC)	41 hours
College of Business Core	39 hours* **
Major Requirements	27 hours
Auxiliary Courses	9 hours*
Business Elective	3 hours
Electives	1-10 hours
TOTAL	120 hours

*This program requires courses that can also fulfill requirements of the True Blue Core curriculum. If program requirements are also used to fulfill True Blue Core requirements, the number of elective hours will increase.

**Includes MKT 4890 which also satisfies 3 credit hours in the major

True Blue Core (41 hours)

True Blue Core (TBC) requirements (shown in curricular listings below) include courses in the Foundational Skills areas of Written Communication (WC), Information Literacy (Info Lit), Non-Written Communication (NWC), and Quantitative Literacy (Quant Lit). Knowledge Domains include Human Society and Social Relationships (HSSR), Scientific Literacy (Sci Lit), Creativity and Cultural Expression (CCE), and History and Civic Learning (HCL), which include Discovery and Explorations categories. Students must choose at least one course from each Discovery category.

The following courses required by the major meet True Blue Core requirements:

MATH 1630 or MATH 1810 (Quant Lit)
ECON 2410 (HSSR and business core course)
ECON 2420 (HSSR and business core course)

College of Business Core (39 hours)

All students must complete the College of Business Core which requires 39 hours with a 2.000 GPA.

Major Requirements (27 hours)

MKT 3910 - Consumer Behavior 3 credit hours
MKT 3930 - Marketing Research 3 credit hours
MKT 4890 - Marketing Management 3 credit hours
MKT upper-division electives 18 credit hours

Auxiliary Courses (9 hours)

BCED 3510 - Business Communication 3 credit hours
MKT 3010 - Personal Branding 3 credit hours
MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (may be counted in the True Blue Core) OR
MATH 1810 - Applied Calculus I 3 credit hours (may be counted in the True Blue Core)

Business Elective (3 hours)

Electives (1-10 hours)

Curriculum: Marketing

Freshman

MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences 3 credit hours (Quant Lit) OR
MATH 1810 - Applied Calculus I 3 credit hours (Quant Lit)
ECON 2410 - Principles of Economics, Macroeconomics 3 credit hours (HSSR) * *
ECON 2420 - Principles of Economics, Microeconomics 3 credit hours (HSSR) *
Written Communication 3 credit hours
Information Literacy 3 credit hours
Non-Written Communication 3 credit hours
Scientific Literacy 8 credit hours
Electives 4 credit hours

Subtotal: 30 Hours

Sophomore

ACTG 2110 - Principles of Accounting I 3 credit hours *
ACTG 2120 - Principles of Accounting II 3 credit hours
BIA 2610 - Statistical Methods 3 credit hours *
Creativity and Cultural Expression 6 credit hours
Creativity and Cultural Expression Literature 3 credit hours
History and Civic Learning 6 credit hours
Electives 6 credit hours

Subtotal: 30 Hours

Junior

BUS 3000 - The Dale Carnegie Course 3 credit hours
INFS 3100 - Principles of Management Information Systems 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours
BLAW 3400 - Legal Environment of Business 3 credit hours
FIN 3010 - Principles of Corporate Finance 3 credit hours
MKT 3010 - Personal Branding 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours
MKT 3910 - Consumer Behavior 3 credit hours §
MKT 3930 - Marketing Research 3 credit hours §
BIA 3620 - Introduction to Business Analytics 3 credit hours

Subtotal: 30 Hours

Senior

BCED 3510 - Business Communication 3 credit hours
MKT 4890 - Marketing Management 3 credit hours §
MKT upper-division electives 18 credit hours §
Business elective 3 credit hours
BUAD 4980 - Strategic Management 3 credit hours

Subtotal: 30 Hours

NOTE:

*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required