Sep 25, 2023  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Professional Selling Concentration, B.B.A.

Robert Blair, program coordinator

A major in Marketing with a concentration in Professional Selling offers preparation for careers with strong income potential, variety, flexibility, and career growth and development. Courses assist students in developing the skills in the areas of excellent oral and written communication, relationship development, self-confidence, and critical thinking and problem solving. These critical skills are transferable across all industries. Jobs in this career area include sales representatives, account managers, and sales managers in all industries. In addition to the classes required for the Marketing major, students complete courses in sales and choose two additional Marketing electives that support career goals.

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Degree Requirements

General Education 41 hours
College of Business Core 39 hours* **
Major Requirements 27 hours
Auxiliary Courses 12 hours*
Electives 1-7 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

**Includes MKT 4890 which also satisfies 3 credit hours in the major.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Marketing, Professional Selling Concentration, B.B.A., Academic Map   

General Education (41 hours)

General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following courses required by the program meet General Education requirements:

College of Business Core (39 hours)

All students must complete the College of Business Core  which requires 39 hours with a 2.000 GPA.

Major Requirements (27 hours)

Marketing Core (9 hours)

Professional Selling Concentration (18 hours)

Auxiliary Courses (12 hours)

Electives (1-7 hours)

Curriculum: Marketing, Professional Selling

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman Fall

Subtotal: 14 Hours

Freshman Spring

Subtotal: 16 Hours

Sophomore Fall

Subtotal: 15 Hours

Sophomore Spring

Subtotal: 16 Hours

Subtotal: 15 Hours

Subtotal: 15 Hours

Senior Fall

Subtotal: 15 Hours

Senior Spring

Subtotal: 15 Hours