Jun 24, 2024  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Media and Entertainment, Media Management, B.S.

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Media Arts  
Tom Neff, program coordinator

The Media Management concentration in the Media and Entertainment, B.S., degree offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program builds upon a foundation of media history and theory with practical studies and experiences in media business. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students are challenged to manage an aspect of an actual media operation in the senior capstone course and to prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers.

Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.

NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.

Accelerated Bachelors/Masters (ABM) Program

High achieving students majoring in Media and Entertainment who intend to pursue a master’s degree in Media and Communication may apply to participate in the Accelerated Bachelors/Masters (ABM) pathway. The pathway allows undergraduate students an opportunity to complete select requirements for both the bachelor’s and master’s degrees simultaneously. Students admitted to an ABM pathway must meet all pathway requirements to be admitted to the graduate program. Upon completion of the ABM pathway, the student must apply and be accepted for admission to the graduate program. For more information about the ABM pathway, see the Graduate Catalog. NOTE: Applications for this ABM pathway are no longer being accepted. Current ABM students may complete the pathway in place at the time of application.

Admission to Candidacy

To be admitted to candidacy in the Media Management program, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Passing grade for EMC 1010  
  3. Grade of B- (2.67) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020  

VFP 2020 , IAM 3060 , or JOUR 2710  

VFP 2410    

EMC 2120    

Math course satisfying General Education requirements

  1. Grade of C (2.00) in ENGL 1010  and ENGL 1020 .

Academic Map

Following is a printable, suggested four-year schedule of courses

Media and Entertainment, Media Management, B.S., Academic Map 

Degree Requirements

General Education 41 hours
Major Requirements 54 hours*
     College Core    9 hours
     Media Management Requirements   45 hours
Minor 15-18 hours
Electives 7-13 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

General Education (41 hours)

General Education  requirements include Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

The following course required by the program meets General Education requirements:

Major Requirements (54 hours)

Minor (15-18 hours)

Electives (7-13 hours)

Curriculum: Media and Entertainment, Media Management

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories

Freshman Fall

Subtotal: 16 Hours

Freshman Spring

Subtotal: 15 Hours

Sophomore Fall

Subtotal: 16 Hours

Sophomore Spring

Subtotal: 16 Hours

Subtotal: 16 Hours

Junior Spring

Subtotal: 15 Hours

Senior Fall

Subtotal: 13 Hours

Senior Spring

Subtotal: 13 Hours

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