Sep 26, 2023
Journalism and Strategic Media
Tricia Farwell, program coordinator
Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.
Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.
Students should check the prerequisites for each course.
General Education (41 hours)
General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.
Major Requirements (47 hours)
School of Journalism and Strategic Media Core (14 hours)
Writing/Design Requirements (12 hours)
Plus one of the following:
Conceptual Requirements (9 hours)
Research Requirements (6 hours)
Professional Topics (3 hours)
Senior Capstone (3 hours)
Minor (15-18 hours)
- Selected from outside the School of Journalism and Strategic Media and the Department of Media Arts
Electives (14-17 hours)
- Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.
Total hours in program: 120
Curriculum: Journalism, Advertising-Public Relations (Advertising)
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all mass communication courses.