Mass Communication, Advertising-Public Relations Concentration (Recording Industry) B.S.

Foundation Requirements (6 hours)

• JOUR 1020 - American Media and Social Institutions 3 credit hours
• JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours

Writing/Design Requirements (15 hours)

Conceptual Requirements (9 hours)

• RIM 3600 - Survey of the Recording Industry 3 credit hours
• PR 2040 - Public Relations Principles 3 credit hours

•  

• Choose one:

• ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours
• JOUR 3050 - Principles of Health Communication 3 credit hours
• JOUR 3510 - Media History and American Culture 3 credit hours
• JOUR 4210 - Mass Communication and Society 3 credit hours
• JOUR 4240 - Television, Culture, and History 3 credit hours
• JOUR 4250 - Mass Media Law 3 credit hours
• JOUR 4660 - Scientific Approaches to Media 3 credit hours
• JOUR 4670 - Cultural Approaches to Media 3 credit hours
• JOUR 4700 - Mass Media and National Security 3 credit hours
• JOUR 4780 - Media and Markets 3 credit hours
• JOUR 4790 - Global News and World Media Cultures 3 credit hours
• JOUR 4850 - Ethics and Mass Communication 3 credit hours
• JOUR 4910 - Research in Media Issues 3 credit hours

•  

• EMC 3600 - Digital and Media Literacy 3 credit hours OR
• JOUR 3600 - Digital and Media Literacy 3 credit hours

•  

• EMC 4820 - Race, Gender, and Class in Media 3 credit hours OR
• JOUR 4820 - Race, Gender, and Class in Media 3 credit hours

Professional Topics (3 hours)

 Choose one:

• ADV 3020 - Principles of Advertising 3 credit hours
• JOUR 3530 - Feature Writing 3 credit hours
• JOUR 3450 - Editing 3 credit hours
• PR 3400 - Case Studies in Public Relations 3 credit hours
• RIM 3720 - Artist Management 3 credit hours
• RIM 3890 - International Recording Industry 3 credit hours
• RIM 4320 - Concert Promotion and Touring 3 credit hours
• RIM 4620 - Marketing of Recordings 3 credit hours
• VCOM 3910 - Basic Visual Design 3 credit hours

Senior Topics (3 hours)

• PR 4740 - Public Relations Campaigns 3 credit hours

Internship/Practicum or Upper-Division Elective (1-3 hours)

• JOUR 3580 - MC Practicum 1 to 3 credit hours OR
• JOUR 4000 - MC Internship 1 to 3 credit hours OR
• RIM 4000 - Recording Industry Internship: Business 1 to 6 credit hours

Freshman

• ENGL 1010 - Expository Writing 3 credit hours (Comm)
• ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
• COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)

•  

• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours

•  

• JOUR 1020 - American Media and Social Institutions 3 credit hours OR
• EMC 1020 - American Media and Social Institutions 3 credit hours OR
• RIM 1020 - American Media and Social Institutions 3 credit hours

•  

• Mathematics 3 credit hours
• Social/Behavioral Sciences 3 credit hours
• Humanities and/or Fine Arts (2 rubrics) 6 credit hours
• Natural Sciences 4 credit hours

Sophomore

• ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
• ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
• HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)

•  

• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours

•  

• CSCI 1150 - Computer Orientation 3 credit hours OR
• INFS 2200 - Introduction to Microcomputing 3 credit hours OR
• INFS 3100 - Principles of Management Information Systems 3 credit hours

•  

• JOUR 2710 - Media Writing 3 credit hours
• PR 2040 - Public Relations Principles 3 credit hours
• Natural Science 4 credit hours
• Social/Behavioral Science 3 credit hours
• Electives 6 credit hours
• Minor course (Business) 3 credit hours

Junior

• JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours
• PR 3360 - Public Relations Communication 3 credit hours
• RIM 3770 - Publicity in the Recording Industry 3 credit hours
• VCOM 2010 - Introduction to Visual Communication 3 credit hours
• Electives 9 credit hours
• Minor courses (Business) 6 credit hours
• JOUR conceptual requirement 3 credit hours

Senior

• RIM 3600 - Survey of the Recording Industry 3 credit hours
• PR 4740 - Public Relations Campaigns 3 credit hours

•  

• PR 3380 - Public Relations Publications 3 credit hours OR
• VCOM 2950 - Visual Communication Applications 3 credit hours

•  

• PR 3400 - Case Studies in Public Relations 3 credit hours OR
• VCOM 3910 - Basic Visual Design 3 credit hours OR
• RIM 3720 - Artist Management 3 credit hours OR
• RIM 3890 - International Recording Industry 3 credit hours OR
• RIM 4320 - Concert Promotion and Touring 3 credit hours OR
• RIM 4620 - Marketing of Recordings 3 credit hours OR
• JOUR 3450 - Editing 3 credit hours OR
• JOUR 3530 - Feature Writing 3 credit hours

•  

• JOUR 3580 - MC Practicum 1 to 3 credit hours OR
• JOUR 4000 - MC Internship 1 to 3 credit hours OR
• RIM 4000 - Recording Industry Internship: Business 1 to 6 credit hours

•  

• Electives 9 credit hours
• Minor courses (Business) 6 credit hours

Total hours in program: 120

NOTE:

Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.