May 19, 2024  
2015-16 Undergraduate Catalog 
2015-16 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Recording Industry) B.S.

School of Journalism  
Tricia Farwell, program coordinator

Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits by the junior year. Students should choose a minor in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a minor in the liberal arts and sciences.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

             EMC 1020 /JOUR 1020 /RIM 1020 

             JOUR 2710 

             PR 2040 

             ENGL 1010  or ENGL 1020   (grade of C prerequisite for JOUR 2710 )

             Math course satisfying General Education   Mathematics requirement

       3.  Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Writing/Design Requirements (15 hours)

Senior Topics (3 hours)

Internship/Practicum or Upper-Division Elective (1-3 hours)

Curriculum: Mass Communication, Advertising-Public Relations (Recording Industry)

Curricular listings include General Education   requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.


Subtotal: 31 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours

Subtotal: 28-30 Hours

Total hours in program: 120


Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Mass Communication, Advertising-Public Relations (RIM), B.S., Academic Map