May 24, 2024  
2015-16 Undergraduate Catalog 
2015-16 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Advertising), B.S.

School of Journalism  
Tricia Farwell, program coordinator

Advertising helps students prepare for positions in advertising agencies and departments, media sales and management, and advertising production and design.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.

Advertising students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 

ADV 3020 

ENGL 1010  and ENGL 1020  (grade of C prerequisite to JOUR 2710 )

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Writing/Design Requirements (12 hours)

Conceptual Requirements (9 hours)

Professional Topics (6 hours)

Special/Senior Topics (3 hours)

Practicum/Internship or Upper-Division Elective (1-3 hours)

Curriculum: Mass Communication, Advertising-Public Relations (Advertising)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.


Subtotal: 31 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours


Subtotal: 28-30 Hours

Total hours in program: 120


Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Mass Communication, Advertising-Public Relations (Advertising), B.S., Academic Map