Mass Communication, Electronic Media Communication Concentration (Media Management), B.S.

Department of Electronic Media Management
615-898-5628
Roger Heinrich, program coordinator
Roger.Heinrich@mtsu.edu

The media management specialty within the Electronic Media Communication program offers preparation for work in behind-the-scenes areas of media operations such as broadcast stations and cable systems from programming to advertising and sales. This specialty combines the business and creative aspects of electronic media. Used for instruction are a cable television channel, three TV studios, two electronic newsrooms, a 40-foot, high-definition mobile video production lab, a 100,000-watt FM radio station, a student-operated FM station, postproduction facilities, plus “converged-media experiences” in the Center for Innovation in Media. This specialty blends theoretical and hands-on approaches to electronic media education. Students are encouraged to complete their education with internships in professional settings.

NOTE: Mass Communication majors must earn a C (2.00) or better in each course in the college in order to graduate.

Admission to Candidacy

To be admitted to candidacy in the media management specialty, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020

JOUR 2710 , EMC 3020 , EMC 3060 , or equivalent writing competency (grade of B or better in ENGL 1010 and ENGL 1020 )

ENGL 1010 and ENGL 1020

EMC 2410

EMC 2120

Minimum overall GPA in all college coursework of 2.50.
Math course satisfying General Education requirements.

Required Courses (36 hours)

Elective (6 hours)

Must be upper division

Other Requirements

Minor (15-18 hours)
72 hours outside the College of Mass Communication

Curriculum: Mass Communication, Electronic Media Communication Concentration (Media Management)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories

Freshman

EMC 1020 - American Media and Social Institutions 3 credit hours
ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
Mathematics 3 credit hours
Humanities and/or Fine Arts (2 rubrics) 6 credit hours
Social/Behavioral Sciences 3 credit hours
EMC 3020 - Writing for the Electronic Media 3 credit hours OR
EMC 3060 - Writing for Digital Media 3 credit hours OR
JOUR 2710 - Media Writing 3 credit hours
Choose 6 hours from:
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours

Subtotal: 30 hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
EMC 2120 - Sight, Sound, and Motion 3 credit hours
EMC 2410 - Introduction to Electronic Media 3 credit hours
Natural Sciences (2 rubrics) 8 credit hours
Social/Behavioral Sciences 3 credit hours
EMC elective 3 credit hours
Elective 3 credit hours
Minor 3 credit hours

Subtotal: 32 hours

Junior

EMC 3030 - Electronic Media Advertising 3 credit hours
EMC 4010 - Electronic Media Sales 3 credit hours
Minor 6 credit hours
Electives 15 credit hours
JOUR 4250 - Mass Media Law 3 credit hours OR
EMC 4250 - Mass Media Law 3 credit hours

Subtotal: 30 hours

Senior

EMC 3110 - Radio Station Operations 3 credit hours
EMC 4140 - Electronic Media Programming 3 credit hours
EMC 4430 - Electronic Media Management 3 credit hours
Minor 9 credit hours
Electives 7 credit hours
EMC elective 3 credit hours

Mass Communication, Electronic Media Communication Concentration (Media Management), B.S.

Admission to Candidacy

Required Courses (36 hours)

College Core (9 hours)

Department Core (6 hours)

Electronic Media Communication Requirements (15 hours)

Elective (6 hours)

Other Requirements

Curriculum: Mass Communication, Electronic Media Communication Concentration (Media Management)

Freshman

Subtotal: 30 hours

Sophomore

Subtotal: 32 hours

Junior

Subtotal: 30 hours

Senior

Subtotal: 28 hours

Total hours in program: 120