Dec 10, 2023  
2014-15 Undergraduate Catalog 
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, New Media Communication Concentration, B.S.

Department of Electronic Media Communication  
Todd O’Neill, program coordinator

The New Media Communication concentration is an interdisciplinary program focusing on the development of interactive and new media. With a strong foundation in the rhetorical tradition of content development and visual communication, the program’s practical and theoretical base prepares students for new media professions ranging from media convergence to multiplatform interactive productions.

NOTE: Mass Communication majors must earn a C (2.00) or better in each course in the college in order to graduate.

Admission to Candidacy

To be admitted to candidacy in the New Media Communication concentration, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

JOUR 1020 /EMC 1020 /RIM 1020 

ENGL 1010  and ENGL 1020 

EMC 2500 

EMC 3060 

  1. Minimum overall GPA in all coursework of 2.50.
  2. Math course satisfying General Education requirements.

Required Courses (42 hours)

NOTE: Students may take up to 48 hours in Mass Communication that will apply toward graduation.

New Media Core (15 hours)

Legal/Ethical Competency (3 hours)

 Choose one:

Media Writing Competency (3 hours)

Management/Marketing/Entrepreneurship Requirement (3 hours)

 Choose one:

Specialties (15 hours)

Students should choose 15 hours from one of the two specialties below to complete the Digital Media Communication concentration. Unless 3 hours are taken outside the college in the specialty area, total hours for graduation may exceed 120.

Other Requirements

  • Minor (15-18 hours)
  • 72 hours outside the college

Curriculum: Mass Communication, New Media Communication

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.


Subtotal: 30 credit hours


Subtotal: 32 credit hours


Subtotal: 30 Hours


Subtotal: 28 Hours

Total hours in program: 120