Feb 22, 2024  
2014-15 Undergraduate Catalog 
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Public Relations), B.S.

School of Journalism  
Cary Greenwood, program coordinator

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits. By the junior year, students should choose two minors, and one should be in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a minor in the liberal arts and sciences.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020  

JOUR 2710        

PR 2040  

ENGL 1010  and ENGL 1020   (grade of B or better prerequisite for JOUR 2710 )

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Writing/Design Requirements (15 hours)

Conceptual Requirements (9 hours)

Professional Topics (3-4 hours)

 Choose one:

Senior Topics (3 hours)

Internship/Practicum or Upper-Division Elective (1-3 hours)

Choose one: 

Curriculum: Mass Communication, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education   requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.


Subtotal: 31 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours


Subtotal: 28-31 Hours

Total hours in program: 120


All students in the School of Journalism are required to complete two 15-18 hour minors. Students in any school of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.