Mass Communication, Advertising-Public Relations Concentration (Recording Industry) B.S.

Foundation Requirements (6 hours)

• JOUR 1020 - American Media and Social Institutions 3 credit hours
• JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours

Writing/Design Requirements (15 hours)

Conceptual Requirements (9 hours)

• RIM 3600 - Survey of the Recording Industry 3 credit hours
• PR 3040 - Public Relations Principles 3 credit hours

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• Choose one:

• ADV 3020 - Survey of Advertising 3 credit hours
• JOUR 3510 - Media History and American Culture 3 credit hours
• JOUR 4210 - Mass Communication and Society 3 credit hours
• JOUR 4250 - Mass Media Law 3 credit hours
• JOUR 4660 - Scientific Approaches to Media 3 credit hours
• JOUR 4780 - Media and Markets 3 credit hours
• JOUR 4790 - Global News and World Media Cultures 3 credit hours
• JOUR 4800 - Seminar in Media Issues 3 credit hours
• JOUR 4850 - Ethics and Mass Communication 3 credit hours
• JOUR 4910 - Research in Media Issues 3 credit hours

Professional Topics (3 hours)

 Choose one:

• JOUR 3530 - Feature Writing 3 credit hours
• JOUR 3450 - Editing 3 credit hours
• PR 3400 - Case Studies in Public Relations 3 credit hours
• RIM 3720 - Artist Management 3 credit hours
• RIM 3890 - International Recording Industry 3 credit hours
• RIM 4320 - Concert Promotion and Touring 3 credit hours
• RIM 4620 - Marketing of Recordings 3 credit hours
• VCOM 3910 - Basic Visual Design 3 credit hours

Senior Topics (3 hours)

• PR 4740 - Public Relations Campaigns 3 credit hours

Internship/Practicum or Upper-Division Elective (1-3 hours)

• Journalism upper-division elective 3 credit hours OR
• JOUR 3580 - MC Practicum 1 to 3 credit hours OR
• JOUR 4000 - MC Internship 1 to 3 credit hours OR
• RIM 4000 - Recording Industry Internship: Business 1 to 6 credit hours

Freshman

• ENGL 1010 - Expository Writing 3 credit hours (Comm)
• ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
• COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)

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• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours

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• JOUR 1020 - American Media and Social Institutions 3 credit hours OR
• EMC 1020 - American Media and Social Institutions 3 credit hours OR
• RIM 1020 - American Media and Social Institutions 3 credit hours

•  

• Mathematics 3 credit hours
• Social/Behavioral Sciences 3 credit hours
• Humanities and/or Fine Arts (2 rubrics) 6 credit hours
• Natural Sciences 4 credit hours

Sophomore

• ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
• ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
• HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)

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• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours

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• CSCI 1150 - Computer Orientation 3 credit hours OR
• INFS 2200 - Introduction to Microcomputing 3 credit hours OR
• INFS 3100 - Principles of Management Information Systems 3 credit hours

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• JOUR 2710 - Media Writing 3 credit hours
• PR 3040 - Public Relations Principles 3 credit hours
• Natural Sciences 4 credit hours
• Minor courses 6 credit hours
• Minor course (Business) 3 credit hours
• Social/Behavioral Sciences 3 credit hours

Junior

• JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours
• PR 3360 - Public Relations Communication 3 credit hours
• RIM 3770 - Publicity in the Recording Industry 3 credit hours
• VCOM 2010 - Introduction to Visual Communication 3 credit hours
• Minor courses 9 credit hours
• Minor courses (Business) 6 credit hours
• JOUR conceptual requirement 3 credit hours

Senior

• RIM 3600 - Survey of the Recording Industry 3 credit hours
• PR 4740 - Public Relations Campaigns 3 credit hours

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• PR 3380 - Public Relations Publications 3 credit hours OR
• VCOM 2950 - Visual Communication Applications 3 credit hours

•  

• PR 3400 - Case Studies in Public Relations 3 credit hours OR
• VCOM 3910 - Basic Visual Design 3 credit hours OR
• RIM 3720 - Artist Management 3 credit hours OR
• RIM 3890 - International Recording Industry 3 credit hours OR
• RIM 4320 - Concert Promotion and Touring 3 credit hours OR
• RIM 4620 - Marketing of Recordings 3 credit hours OR
• JOUR 3450 - Editing 3 credit hours OR
• JOUR 3530 - Feature Writing 3 credit hours

•  

• JOUR 3580 - MC Practicum 1 to 3 credit hours OR
• JOUR 4000 - MC Internship 1 to 3 credit hours OR
• RIM 4000 - Recording Industry Internship: Business 1 to 6 credit hours

•  

• Minor course 3 credit hours
• Minor courses (Business) 6 credit hours
• Minor course or elective 3 credit hours
• Elective 3 credit hours

Total hours in program: 120

NOTE:

All students in the School of Journalism are required to complete two 15-18 hour minors. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.