Nov 23, 2024

2013-14 Undergraduate Catalog

2013-14 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Advertising), B.S.

Advertising helps students prepare for positions in advertising agencies and departments, media sales and management, and advertising production and design.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. Creative students usually minor in liberal arts areas such as English and art. In addition to the liberal arts minor, management students usually complete their second minor in a business area such as marketing.

Advertising students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020

JOUR 2710

ADV 3020

ENGL 1010 and ENGL 1020 (grade of B prerequisite to JOUR 2710 )

Math course satisfying General Education Mathematics requirement

Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Professional Topics (6 hours)

ADV 3480 - Advertising Media Planning 3 credit hours
ADV 4230 - Advertising Management 3 credit hours
JOUR upper-division elective 3 credit hours

Special/Senior Topics (3 hours)

ADV 4170 - Advertising Campaigns 3 credit hours

Practicum/Internship or Upper-Division Elective (1-3 hours)

JOUR 3580 - MC Practicum 1 to 3 credit hours
JOUR 4000 - MC Internship 1 to 3 credit hours
Journalism upper-division elective 1 to 3 credit hours

Curriculum: Mass Communication, Advertising-Public Relations (Advertising)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours
JOUR 1020 - American Media and Social Institutions 3 credit hours OR
EMC 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours
Mathematics 3 credit hours
Social/Behavioral Sciences 3 credit hours
Humanities and/or Fine Arts (2 rubrics) 6 credit hours
Natural Sciences 4 credit hours

Subtotal: 31 Hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours
CSCI 1150 - Computer Orientation 3 credit hours OR
INFS 2200 - Introduction to Microcomputing 3 credit hours OR
INFS 3100 - Principles of Management Information Systems 3 credit hours
JOUR 2710 - Media Writing 3 credit hours
ADV 3020 - Survey of Advertising 3 credit hours
Natural Sciences (Rubric 2) 4 credit hours
Social/Behavioral Sciences 3 credit hours
Minor courses 9 credit hours

Subtotal: 31 Hours

Junior

ADV 4160 - Advertising Copywriting 3 credit hours
JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours
PR 3360 - Public Relations Communication 3 credit hours OR
PR 3380 - Public Relations Publications 3 credit hours OR
VCOM 2950 - Visual Communication Applications 3 credit hours
ADV 3480 - Advertising Media Planning 3 credit hours OR
ADV 4230 - Advertising Management 3 credit hours OR
Upper-division elective 3 credit hours
Minor courses 15 credit hours
JOUR conceptual requirement 3 credit hours

Subtotal: 30 Hours

Senior

PR 3360 - Public Relations Communication 3 credit hours OR
PR 3380 - Public Relations Publications 3 credit hours OR
VCOM 2950 - Visual Communication Applications 3 credit hours
ADV 3480 - Advertising Media Planning 3 credit hours OR
ADV 4230 - Advertising Management 3 credit hours OR
Upper-division elective 3 credit hours
ADV 4170 - Advertising Campaigns 3 credit hours
Minor courses 9 credit hours
Minor or elective course 3 credit hours
Elective 3 credit hours
JOUR conceptual requirement 3 credit hours
JOUR 3580 - MC Practicum 1 to 3 credit hours OR
JOUR 4000 - MC Internship 1 to 3 credit hours OR
Upper-division elective 3 credit hours

Subtotal: 28-30 Hours

Total hours in program: 120

NOTE:

All students in the School of Journalism are required to complete two 15-18 hour minors. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Mass Communication, Advertising-Public Relations Concentration (Advertising), B.S.

Admission to Candidacy

Required Courses

Foundation Requirements (6 hours)

Writing/Design Requirements (12 hours)

Plus two of the following:

Conceptual Requirements (9 hours)

Choose two:

Professional Topics (6 hours)

Special/Senior Topics (3 hours)

Practicum/Internship or Upper-Division Elective (1-3 hours)

Curriculum: Mass Communication, Advertising-Public Relations (Advertising)

Freshman

Subtotal: 31 Hours

Sophomore

Subtotal: 31 Hours

Junior

Subtotal: 30 Hours

Senior

Subtotal: 28-30 Hours

Total hours in program: 120

NOTE: