Nov 23, 2024

2013-14 Undergraduate Catalog

2013-14 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, New Media Communication Concentration, B.S.

Department of Electronic Media Communication

The New Media Communication concentration is an interdisciplinary program focusing on the development of interactive and new media. With a strong foundation in the rhetorical tradition of content development and visual communication, the program’s practical and theoretical base prepares students for new media professions ranging from media convergence to multiplatform interactive productions.

NOTE: Mass Communication majors must earn a C (2.00) or better in each course in the college in order to graduate.

Admission to Candidacy

To be admitted to candidacy in the New Media Communication concentration, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

JOUR 1020 /EMC 1020 /RIM 1020

ENGL 1010 and ENGL 1020

EMC 2500

EMC 3060

Minimum overall GPA in all coursework of 2.50.
Math course satisfying General Education requirements.

Required Courses (42 hours)

NOTE: Students may take up to 48 hours in Mass Communication that will apply toward graduation.

College Core (3 hours)

JOUR 1020 - American Media and Social Institutions 3 credit hours OR
EMC 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours

New Media Core (15 hours)

EMC 2030 - Visual Journalism Production 3 credit hours OR
VCOM 2950 - Visual Communication Applications 3 credit hours
EMC 2500 - Survey of New Media Communication 3 credit hours
EMC 3130 - Introduction to Field Video Production 3 credit hours OR
EMC 3210 - New Media Video Applications 3 credit hours
EMC 3460 - Media and Messages 3 credit hours
EMC 4000 - Broadcast Internship 1 to 3 credit hours (3 credit hours required) OR
EMC 4460 - Digital Communication Applications 3 to 6 credit hours (3 hours required)

Legal/Ethical Competency (3 hours)

Choose one:

RIM 3700 - Copyright Law 3 credit hours
PHOT 4190 - Ethics and Law for Visual Communicators 3 credit hours
JOUR 4250 - Mass Media Law 3 credit hours OR
EMC 4250 - Mass Media Law 3 credit hours

Media Writing Competency (3 hours)

EMC 3060 - Writing for Digital Media 3 credit hours

Management/Marketing/Entrepreneurship Requirement (3 hours)

Choose one:

BCEN 2900 - Entrepreneurship 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours

Specialties (15 hours)

Students should choose 15 hours from one of the two specialties below to complete the Digital Media Communication concentration. Unless 3 hours are taken outside the college in the specialty area, total hours for graduation may exceed 120.

Specialty A

ART 4280 - Digital Illustration 3 credit hours
CSCI 3038 - Computer Languages: Python 3 credit hours
EMC 3130 - Introduction to Field Video Production 3 credit hours
EMC 3300 - Introduction to Digital Animation 3 credit hours
EMC 3200 - Still Digital Imaging 3 credit hours OR
PHOT 3200 - Still Digital Imaging 3 credit hours
RIM 3010 - Audio Fundamentals 3 credit hours *
*NOTE: MATH 1710 is a prerequisite.
EMC 4130 - Advanced Production Editing 3 credit hours
RIM 4200 - Digital Audio Technology 3 credit hours
VCOM 4010 - Information Design 3 credit hours
Approved elective
Approved elective
Approved elective

Specialty B

ADV 3480 - Advertising Media Planning 3 credit hours
ADV 4160 - Advertising Copywriting 3 credit hours
ADV 4170 - Advertising Campaigns 3 credit hours
EMC 4210 - Mass Communication and Society 3 credit hours
EMC 4430 - Electronic Media Management 3 credit hours
EMC 4850 - Ethics and Mass Communication 3 credit hours OR
JOUR 4850 - Ethics and Mass Communication 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours
MKT 3920 - Entertainment Marketing 3 credit hours
PR 3360 - Public Relations Communication 3 credit hours
PR 3380 - Public Relations Publications 3 credit hours
PR 4740 - Public Relations Campaigns 3 credit hours
EMC 4060 - Photojournalism 3 credit hours OR
PHOT 4060 - Photojournalism 3 credit hours
Approved elective
Approved elective
Approved elective

Other Requirements

Minor (15-18 hours)
72 hours outside the college

Curriculum: Mass Communication, New Media Communication

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
EMC 1020 - American Media and Social Institutions 3 credit hours
EMC 2500 - Survey of New Media Communication 3 credit hours
Mathematics 3 credit hours
Humanities and/or Fine Arts (2 rubrics) 6 credit hours
Minor 9 credit hours (Art minor recommended)

Subtotal: 30 credit hours

Sophomore

EMC 2030 - Visual Journalism Production 3 credit hours OR
VCOM 2950 - Visual Communication Applications 3 credit hours
EMC 3130 - Introduction to Field Video Production 3 credit hours OR
EMC 3210 - New Media Video Applications 3 credit hours
EMC 3060 - Writing for Digital Media 3 credit hours
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
Natural Sciences (2 rubrics) 8 credit hours
Specialty A or B 3 credit hours
Minor 3 credit hours

Choose 6 hours from:
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours

Subtotal: 32 credit hours

Junior

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
EMC 3460 - Media and Messages 3 credit hours
Social/Behavioral Sciences (2 rubrics) 6 credit hours
Specialty A or B 6 credit hours
Electives (not Mass Comm) 6 credit hours
Minor 6 credit hours

Subtotal: 30 Hours

Senior

EMC 4000 - Broadcast Internship 1 to 3 credit hours OR
EMC 4460 - Digital Communication Applications 3 to 6 credit hours
MGMT 3610 - Principles of Management 3 credit hours OR
MKT 3820 - Principles of Marketing 3 credit hours OR
BCEN 2900 - Entrepreneurship 3 credit hours
PHOT 4190 - Ethics and Law for Visual Communicators 3 credit hours OR
EMC 4250 - Mass Media Law 3 credit hours OR
RIM 3700 - Copyright Law 3 credit hours
Specialty A or B 6 credit hours
Electives 13 credit hours