Nov 24, 2024

2013-14 Undergraduate Catalog

2013-14 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Public Relations), B.S.

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits. By the junior year, students should choose two minors, and one should be in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a minor in the liberal arts and sciences.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020

JOUR 2710

PR 3040

ENGL 1010 and ENGL 1020 (grade of B or better prerequisite for JOUR 2710 )

Math course satisfying General Education Mathematics requirement

Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Foundation Requirements (6 hours)

JOUR 1020 - American Media and Social Institutions 3 credit hours
JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours

Writing/Design Requirements (15 hours)

Professional Topics (3-4 hours)

Choose one:

JOUR 3090 - Reporting 4 credit hours AND
JOUR 3091 - Reporting Lab 0 credit hours
PR 3400 - Case Studies in Public Relations 3 credit hours
VCOM 3910 - Basic Visual Design 3 credit hours

Senior Topics (3 hours)

PR 4740 - Public Relations Campaigns 3 credit hours

Internship/Practicum or Upper-Division Elective (1-3 hours)

Choose one:

JOUR 3580 - MC Practicum 1 to 3 credit hours
JOUR 4000 - MC Internship 1 to 3 credit hours
JOUR upper-division elective 3 credit hours

Curriculum: Mass Communication, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours
JOUR 1020 - American Media and Social Institutions 3 credit hours OR
EMC 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours
Mathematics 3 credit hours
Social/Behavioral Sciences 3 credit hours
Humanities and/or Fine Arts (2 rubrics) 6 credit hours
Natural Sciences 4 credit hours

Subtotal: 31 Hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours
CSCI 1150 - Computer Orientation 3 credit hours OR
INFS 2200 - Introduction to Microcomputing 3 credit hours OR
INFS 3100 - Principles of Management Information Systems 3 credit hours
JOUR 2710 - Media Writing 3 credit hours
PR 3040 - Public Relations Principles 3 credit hours
Natural Sciences 4 credit hours
Minor courses 6 credit hours
Minor course (Business) 3 credit hours
Social/Behavioral Sciences 3 credit hours

Subtotal: 31 Hours

Junior

JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours
PR 3360 - Public Relations Communication 3 credit hours
VCOM 2010 - Introduction to Visual Communication 3 credit hours
JOUR 3530 - Feature Writing 3 credit hours OR
JOUR 3450 - Editing 3 credit hours OR
JOUR 3520 - Special Topics in Professional Issues 3 credit hours
Minor courses (Business) 6 credit hours
Minor courses 9 credit hours
JOUR conceptual requirement 3 credit hours

Subtotal: 30 Hours

Senior

PR 4740 - Public Relations Campaigns 3 credit hours
PR 3380 - Public Relations Publications 3 credit hours OR
VCOM 2950 - Visual Communication Applications 3 credit hours
PR 3400 - Case Studies in Public Relations 3 credit hours OR
VCOM 3910 - Basic Visual Design 3 credit hours OR
JOUR 3090 - Reporting 4 credit hours AND
JOUR 3091 - Reporting Lab 0 credit hours
JOUR 3580 - MC Practicum 1 to 3 credit hours OR
JOUR 4000 - MC Internship 1 to 3 credit hours OR
JOUR elective (upper-division) 1-3 credit hours
JOUR conceptual requirement 3 credit hours
Minor course 3 credit hours
Minor courses (Business) 6 credit hours
Minor or elective course 3 credit hours
Elective 3 credit hours

Subtotal: 28-31 Hours

Total hours in program: 120

NOTE:

All students in the School of Journalism are required to complete two 15-18 hour minors. Students in any school of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.

Mass Communication, Advertising-Public Relations Concentration (Public Relations), B.S.

Admission to Candidacy

Required Courses

Foundation Requirements (6 hours)

Writing/Design Requirements (15 hours)

Writing

Choose one:

Design

Choose one:

Conceptual Requirements (9 hours)

Choose two:

Professional Topics (3-4 hours)

Senior Topics (3 hours)

Internship/Practicum or Upper-Division Elective (1-3 hours)

Curriculum: Mass Communication, Advertising-Public Relations (Public Relations-General)

Freshman

Subtotal: 31 Hours

Sophomore

Subtotal: 31 Hours

Junior

Subtotal: 30 Hours

Senior

Subtotal: 28-31 Hours

Total hours in program: 120

NOTE: