Mass Communication, Electronic Media Communication Concentration (Electronic Media Management), B.S.

Department of Electronic Media Management

The electronic media management specialty within the Electronic Media Communication program offers preparation for work in behind-the-scenes areas of media operations such as broadcast stations and cable systems from programming to advertising and sales. This specialty combines the business and creative aspects of electronic media. Used for instruction are a cable television channel, three TV studios, two electronic newsrooms, a 40-foot, high-definition mobile video production lab, a 100,000-watt FM radio station, a student-operated FM station, postproduction facilities, plus “converged-media experiences” in the Center for Innovation in Media. This specialty blends theoretical and hands-on approaches to electronic media education. Students are encouraged to complete their education with internships in professional settings.

Admission to Candidacy

To be admitted to candidacy in the electronic media management specialty, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020

JOUR 2710 , EMC 3020 , EMC 3060 , or equivalent writing competency (grade of B or better in ENGL 1010 and ENGL 1020 )

ENGL 1010 and ENGL 1020

EMC 2410

EMC 3120

Minimum overall GPA in all college coursework of 2.50.
Math course satisfying General Education requirements.

Required Courses (33 hours)

Elective (3 hours)

Approved by advisor

Other Requirements (80-87 hours)

Minor in liberal arts
At least 65 semester hours in liberal arts and sciences
80 hours outside the College of Mass Communication

Recommended Curriculum

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
Natural Sciences (2 prefixes) 8 credit hours
Electives 6 credit hours
Mathematics 3 credit hours
JOUR 1020 - American Media and Social Institutions 3 credit hours OR
EMC 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours

Subtotal: 29 credit hours

Sophomore

ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)
Minor 3 credit hours
Social/Behavioral Sciences (2 prefixes) 6 credit hours
Humanities and/or Fine Arts (2 prefixes) 6 credit hours
EMC (varies by sequence) 6 credit hours
Choose 6 hours from:
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours

Mass Communication, Electronic Media Communication Concentration (Electronic Media Management), B.S.

Admission to Candidacy

Required Courses (33 hours)

College Core (9 hours)

Department Core (6 hours)

Electronic Media Communication Requirements (15 hours)

Elective (3 hours)

Other Requirements (80-87 hours)

Recommended Curriculum

Freshman

Subtotal: 29 credit hours

Sophomore

Subtotal: 30 Hours

Junior

Subtotal: 31 Hours

Senior

Subtotal: 30 Hours

Total hours in program: 120