Dec 11, 2023  
2012-13 Undergraduate Catalog 
2012-13 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Electronic Media Communication Concentration (Electronic Media Management), B.S.

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Department of Electronic Media Management 

The electronic media management specialty within the Electronic Media Communication program offers preparation for work in behind-the-scenes areas of media operations such as broadcast stations and cable systems from programming to advertising and sales. This specialty combines the business and creative aspects of electronic media. Used for instruction are a cable television channel, three TV studios, two electronic newsrooms, a 40-foot, high-definition mobile video production lab, a 100,000-watt FM radio station, a student-operated FM station, postproduction facilities, plus “converged-media experiences” in the Center for Innovation in Media. This specialty blends theoretical and hands-on approaches to electronic media education. Students are encouraged to complete their education with internships in professional settings.

Admission to Candidacy

To be admitted to candidacy in the electronic media management specialty, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 , EMC 3020 , EMC 3060 , or equivalent writing competency (grade of B or better in ENGL 1010  and ENGL 1020 )

ENGL 1010  and ENGL 1020 

EMC 2410 

EMC 3120 

  1. Minimum overall GPA in all college coursework of 2.50.
  2. Math course satisfying General Education requirements.

Required Courses (33 hours)

College Core (9 hours)

Department Core (6 hours)

Electronic Media Communication Requirements (15 hours)

Elective (3 hours)

  •  Approved by advisor

Other Requirements (80-87 hours)

  •  Minor in liberal arts
  • At least 65 semester hours in liberal arts and sciences
  • 80 hours outside the College of Mass Communication

Recommended Curriculum

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.


Subtotal: 29 credit hours


Subtotal: 30 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours

Total hours in program: 120

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