Department of Electronic Media Management
The electronic media management specialty within the Electronic Media Communication program offers preparation for work in behind-the-scenes areas of media operations such as broadcast stations and cable systems from programming to advertising and sales. This specialty combines the business and creative aspects of electronic media. Used for instruction are a cable television channel, three TV studios, two electronic newsrooms, a 40-foot, high-definition mobile video production lab, a 100,000-watt FM radio station, a student-operated FM station, postproduction facilities, plus “converged-media experiences” in the Center for Innovation in Media. This specialty blends theoretical and hands-on approaches to electronic media education. Students are encouraged to complete their education with internships in professional settings.