2021-22 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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 Return to: Jennings A. Jones College of Business
Robert B. Blair, Interim Chair
Buckner, Clark, Coats, Edmondson, Graeff, Hemby-Grubb, Henderson, Iyer, Kempf, Matthews, Peasley, Phillips, Roberts, Roy, Srivastava, Ward, and White
The mission of the Department of Marketing is to
- inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and business education knowledge, skills, and attitudes.
- connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development.
- contribute to the working knowledge of the marketing and business education professions through theoretical and applied research.
- support the business and educational communities at all levels-local, state, national, and international-through collaboration, leadership, and service.
The Marketing Department offers an undergraduate major in Marketing. The Marketing major leads to the Bachelor of Business Administration (B.B.A.) degree and offers a concentration in Professional Selling. A minor program is offered in Marketing.
Return to: Jennings A. Jones College of Business
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