Sep 22, 2023  
2012-13 Undergraduate Catalog 
2012-13 Undergraduate Catalog [ARCHIVED CATALOG]

Management and Marketing


Jill Austin, Chair

Beauchamp, Bobbitt, Buckner, Bullington, L. Clark, R. Clark, Dunne, Edmondson, Festervand, Foote, Gilbert, Graeff, Kemp, Kempf, Kethley, Lester, Li, Morrell, Montgomery, Mpoyi, Mullane, Nelson, Phillips, Raffo, Roy, Singer, Sokoya, Srivastava, Tang, E. Thomas, J. Thomas, Tillery, Ward, Warren, Welborn, Wilson, Yue

The mission of the Department of Management and Marketing is to offer students learning experiences that are based on excellence in teaching. The department provides the educational foundation for both students’ success in management, marketing, and business administration careers and for their further study in these fields. Learning opportunities are provided through a variety of teaching methods, using technology where appropriate to enhance students’ learning. To further support teaching, the department encourages faculty members to achieve excellence in research and scholarly activities. The department is also committed to serving students through advising and through developing relationships in the business community.

Students may choose from four majors: Management, Marketing, Entrepreneurship, and Business Administration. These programs of study lead to a Bachelor of Business Administration degree. The majors offer the skills necessary for a wide range of business careers in management, marketing, and general administration and also provide the basic undergraduate preparation necessary for admission to and satisfactory performance in graduate study in business.

The major in Management offers preparation for specialized careers in human resources management, operations management, and general administrative careers in business, government, industry, and non-profit organizations. Management electives are listed in the introductory paragraph of the Major in Management section. Typical career titles in human resources management include training/development manager, human resources recruiter, employee relations specialist, industrial/labor relations specialist, employee selection manager, employee benefits administrator, and compensation specialist. Typical career titles in operations management include production scheduler, quality control analyst, capacity planning analyst, operations systems analyst, inventory control specialist, materials manager, logistics manager, and quality assurance manager.

The major in Marketing offers preparation for assuming all marketing responsibilities in the small organization and specialized marketing activities in the larger organization. Typical career titles in marketing include the following: retail manager, retail buyer, sales/marketing representative, sales manager, market research analyst, promotions strategist, logistics coordinator, and advertising account manager. The major in Marketing offers preparation for specialized careers in sales, retailing, promotion, and business-to-business marketing. Students interested in these areas are encouraged to choose their marketing electives from the list provided in the major program requirements section.

The major in Business Administration offers preparation for general business careers for students who do not wish to choose a specific area of study in business.

The major in Entrepreneurship offers students preparation for successful venture creation and implementation and provides opportunities for them to acquire the necessary operational knowledge to start a new enterprise and to study business communication, marketing, finance, management, economics, accounting, and information systems from an entrepreneurial perspective.

Minor programs of study within the department include Management and Marketing.The department also participates in the interdisciplinary minors in Business Administration, Entrepreneurship, and Leadership Studies. A course may not be used to satisfy both major and minor requirements.

Graduate Study

Requirements for the Master of Business Administration degree and a list of the courses offered for graduate credit are published in the Graduate Catalog.